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Brand

Marketing support resources at NAU

Posted by Jennifer Martin on April 28, 2026

At Northern Arizona University, marketing and communications support has evolved to better align enrollment, outreach, retention, and engagement efforts across campus. By adopting a more decentralized approach, the university is strengthening its ability to recruit and yield students, elevate its reputation as the nation’s leading engine of opportunity, and steward resources effectively.

Today, multiple divisions provide specialized marketing and communications support—each designed to serve specific audiences and goals. Whether you’re planning a campaign, designing materials, or refining your messaging, there… Read more

Filed Under: Brand, Content, Resources, Strategy, Web

College Brand Alignment

Posted by hfw22 on February 4, 2026

Strengthening College Brands Within the NAU Brand Framework

NAU’s eight college-level brands are designed to align with the institutional brand while maintaining distinct identities that help each college connect authentically with its audiences. A college brand is more than logos or visual assets—it shapes how you communicate, the stories you tell, and how your college is recognized, all while supporting NAU’s long-term vision.

During fall 2025, Academic Affairs Marketing (AAM) met with leadership teams from each academic college to review both… Read more

Filed Under: Brand

Meet Mediagraph: NAU’s new home for brand assets

Posted by hfw22 on

In fall 2025, Northern Arizona University transitioned from Widen to Mediagraph, a new digital asset management (DAM) system designed to centralize NAU brand assets and support consistent use across colleges and units

Mediagraph is available to all NAU faculty and staff and serves as a centralized hub for official brand resources—helping ensure consistency, accessibility, and efficiency across campus communications.

What You’ll Find in Mediagraph

Mediagraph houses a growing library of NAU-approved assets, including:

  • Brand guidelines and assets
  • Logos and official marks
  • College brand templates… Read more

Filed Under: Brand

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