SWOT analysis

Understand where you are to plan where you’re going

A clear picture of your current landscape is the foundation for effective strategy. Academic Affairs Marketing (AAM) helps colleges and units conduct SWOT (strengths, weaknesses, opportunities, and threats) analyses that identify internal strengths and challenges, as well as external opportunities and risks. This process creates a shared understanding of your position, aligns stakeholders around priorities, and helps shape action plans that support student success, retention, and institutional goals. 

Facilitation and tools for meaningful insight 

Our team guides you through a collaborative SWOT process designed to produce practical, actionable insights—not just documentation. We adapt each session to your unit’s needs, scale, and strategic context, helping teams connect their findings to measurable next steps. 

Areas of focus 

• Facilitated sessions – We lead group discussions that identify key strengths, weaknesses, opportunities, and threats. 

• Templates and frameworks – We provide customizable tools for recording, organizing, and evaluating insights. 

• Follow-up consultation – We support teams in communicating outcomes and incorporating insights into broader plans. 

Turn reflection into results 

AAM helps you move beyond brainstorming to build plans rooted in evidence and collaboration. Our approach emphasizes clarity, inclusivity, and alignment—ensuring every SWOT exercise produces insight that directly informs action. When units take time to understand their internal and external environment, they can better focus resources, strengthen impact, and support student persistence.