Frequently asked questions

Academic Affairs Marketing (AAM) is an outcomes-oriented, data- and best-practices-informed team that supports Northern Arizona University’s Academic Affairs division. Our work focuses on advancing academic momentum, supporting student persistence, and improving the efficiency and effectiveness of marketing efforts across a decentralized environment.

In collaboration with internal partners, we provide strategy, consultation, tools, training, and campaign support that strengthen the positioning of colleges, academic units, and public-facing services within Academic Affairs.

Our services include:

• College brand implementation
• Content strategy
• Digital marketing
• Email marketing
• Marketing consultation
• Strategic planning and SWOT facilitation
• Training and development
• Website support (for in.nau.edu and legacy domains)

To request support, please submit a request for the relevant service.

AAM works with colleges, departments, and units housed within Academic Affairs. Our services are designed for faculty, staff, and communicators who support marketing and outreach as part of their role.

To request support for any AAM service, please submit a request. Requests help us understand your goals, timeline, and audience so we can route and prioritize work effectively.

The university does not currently offer centralized graphic design services. If you need design support, we recommend contacting The VisualDESIGNLab or working with an approved external vendor.

AAM can support messaging, content strategy, and planning, even when design work is handled elsewhere.

NAU Printing Services has expanded its offerings to better support students and the campus community—including NAU student clubs and organizations—through a Digital Storefront available at nau.edu/printhub.

The Digital Storefront makes it easier for campus groups to order professional-quality printed and promotional materials for events, outreach, and everyday needs. Available products include:

• Stickers, flyers, and posters
• Table throws and event signage
• Short-run t-shirts and apparel
• Tote bags, mugs, and other custom items

Printing Services specializes in fast, professional production to help your organization promote events, increase visibility, and meet engagement goals—without the need for off-campus vendors.

Advertising opportunities outside of university-level campaigns are reviewed on a case-by-case basis. Please email aamarketing@nau.edu for guidance.

• Internally-facing materials: NAU units may request ADA accessibility remediation support for materials shared with current NAU students, faculty, and staff through Disability Resources using the Usable Materials Request form.
• Externally-facing materials: Academic Affairs units sharing materials with an external audience may request an ADA accessibility remediation consultation from the Academic Affairs Marketing team by emailing aamarketing@nau.edu

Yes. AAM provides website support for Academic Affairs sites on in.nau.edu and legacy domains. If your unit does not have internal web editing capacity, our team can make content updates directly on your behalf by submitting a request.

Oasis is the workflow tool used to submit edits and new pages for review before publication on Academic Affairs websites. It ensures content is reviewed for adherence to web publishing best practices, accessibility, and brand alignment.

To become a Site Steward:

1. Request a sandbox site through ServiceNow
2. Complete the required WordPress training
3. Gain access after training completion

You will receive instructions via email once your request is approved.

Photography requests should be submitted using the SEM Request Form and are reviewed on a case-by-case basis. If capacity is unavailable, you may also contact an NAU-approved or local photographer from SEM’s list.

Additionally, Cline Library Photography Studio allows you to take professional, studio-quality photos using multi-function lighting and equipment setup (camera not included). Individual students or groups of up to 8 people can shoot portrait or still life photography using one of two lighting stations.

Request videography support using the SEM Request Form. Requests are reviewed and approved on a case-by-case basis. If SEM does not have capacity to support your videography request, you may ask SEM for a current list of NAU-approved videographers.

 AAM can assist with video strategy, messaging, and planning, even when production is handled elsewhere.

AAM does not produce podcasts directly. The Cline Library Production Studios offer specialized hardware and software for recording and editing multimedia projects. These studios are ideal for: recording audio for interviews, podcasts, or voiceovers, editing multimedia projects with advanced software.

To order promotional items or swag, please follow the steps on the Trademarks & Licensing website. Select one of the following groups for next steps:

• Colleges and departments
• Student groups

Playbooks provide in-depth, step-by-step guidance for planning, executing, and evaluating marketing efforts.

Campaign blueprints showcase examples of integrated campaigns and tactics that can be adapted to your unit’s goals.

Yes. AAM frequently partners with embedded communicators support and unit-level staff to provide strategy, tools, alignment, and additional capacity when needed. If your NAU unit has dedicated marketing and communications support (e.g., a Communications Manager), please collaborate directly with them first on any marketing or communications campaigns. This ensures consistency, efficiency, and alignment with university standards.

Begin planning at least six months in advance—ideally one year for major initiatives.

Even short-term campaigns require 2–3 months for approvals, planning, and content development.