News and updates

Understanding NAU’s academic web ecosystem

Posted by hfw22 on September 18, 2026

NAU’s academic web presence isn’t one website. It’s a collection of connected web environments, each designed to serve a different purpose.

For prospective students and other visitors, those distinctions may not be obvious. They simply experience NAU online—moving from one site to another as they discover academic opportunities, learn more about programs and colleges, and seek the information they need to take their next step.

That’s why we’re thinking about NAU’s academic websites as an ecosystem.

The goal… Read more

10 email marketing tips for more effective, accessible emails

Posted by bs2726 on September 15, 2026

Effective email marketing isn’t just about what you send—it’s about who you’re sending it to, how you present the information and the experience you create for the person receiving it.

These 10 practical tips cover some of the biggest opportunities to strengthen your email marketing, from audience segmentation and sender reputation to testing, consistency and accessible design. Whether you’re sending a monthly newsletter or a one-time campaign, there’s something here you can put into practice right away.

1. Segment your audience… Read more

Academic Affairs email marketing pilot

Posted by admin on May 1, 2026

Academic Affairs and Information Technology Services (ITS) are piloting a new, centrally-managed email marketing platform called Emma Corporate. This one-year pilot—running from February 2026 through January 2027—will explore how a shared enterprise solution can support more strategic, consistent, efficient and data-informed email communications across the division.

Emma is designed to help teams create, send, and measure targeted email communications. Currently, the platform is centrally managed by the Academic Affairs Marketing (AAM) and Academic Affairs Business Analyst (AABA) teams in partnership… Read more

Navigating NAU’s web ecosystem and support pathways

Posted by admin on April 29, 2026

Northern Arizona University’s web ecosystem includes several connected platforms, each serving a different purpose. This overview is meant to help Academic Affairs faculty and staff understand where content lives, who manages it, and how to request updates or share feedback.

Academic content on nau.edu

Academic content on nau.edu includes high-level information about colleges and departments, accreditation, program areas of interest, and online degree programs (undergraduate, graduate, online, minors). Its primary goal is to attract and engage prospective students. This site is managed… Read more

From AI to marketing foundations: AAM at Development Days

Posted by admin on April 28, 2026

Academic Affairs Marketing (AAM) is excited to participate in this year’s Development Days, hosted by Northern Arizona University. Our team will be leading two sessions focused on practical, approachable strategies to support your marketing and content efforts.

Whether you’re working on program pages, emails, or broader communications, these sessions are designed to help you move from ideas to execution—without adding unnecessary complexity.

AI + Human Collaboration for Academic Units

Presenter: Heather Weisberger

This session explores how to use generative AI as a tool… Read more

Marketing support resources at NAU

Posted by admin on

At Northern Arizona University, marketing and communications support has evolved to better align enrollment, outreach, retention, and engagement efforts across campus. By adopting a more decentralized approach, the university is strengthening its ability to recruit and yield students, elevate its reputation as the nation’s leading engine of opportunity, and steward resources effectively.

Today, multiple divisions provide specialized marketing and communications support—each designed to serve specific audiences and goals. Whether you’re planning a campaign, designing materials, or refining your messaging, there… Read more