Posted by hsr54 on September 25, 2026
You know your website needs some attention. Maybe the menu has grown unwieldy, pages have accumulated over the years, or you’re not quite sure whether visitors can find what they need.
It’s tempting to start rewriting pages. But before you change the words, it helps to step back and look at the site as a whole.
Academic Affairs Marketing offers website optimization consultations for… Read more
Posted by hsr54 on
Degree Search has a new look—and Academic Affairs Marketing is working with academic units across NAU to make sure the content inside it is just as strong.
The university-wide Degree Search content project is updating pages with clearer, more engaging content designed around the questions prospective students have as they explore their academic options.
Choosing a program involves… Read more
Posted by hsr54 on
Whether you’re launching a new academic program or looking for new ways to promote an established one, you don’t have to start your marketing plan from scratch.
Academic Affairs Marketing’s Program Promotion Playbook brings together practical ideas, resources, and marketing opportunities that academic units can use to build awareness of their programs. How you use it depends on where your program is today.
For new programs,… Read more
Posted by hfw22 on September 18, 2026
NAU’s academic web presence isn’t one website. It’s a collection of connected web environments, each designed to serve a different purpose.
For prospective students and other visitors, those distinctions may not be obvious. They simply experience NAU online—moving from one site to another as they discover academic opportunities, learn more about programs and colleges, and seek the information they need to take their next step.
That’s why we’re thinking about NAU’s academic websites as an ecosystem.
The goal… Read more
Posted by bs2726 on September 15, 2026
Effective email marketing isn’t just about what you send—it’s about who you’re sending it to, how you present the information and the experience you create for the person receiving it.
These 10 practical tips cover some of the biggest opportunities to strengthen your email marketing, from audience segmentation and sender reputation to testing, consistency and accessible design. Whether you’re sending a monthly newsletter or a one-time campaign, there’s something here you can put into practice right away.
Posted by admin on May 1, 2026
Academic Affairs and Information Technology Services (ITS) are piloting a new, centrally-managed email marketing platform called Emma Corporate. This one-year pilot—running from February 2026 through January 2027—will explore how a shared enterprise solution can support more strategic, consistent, efficient and data-informed email communications across the division.
Emma is designed to help teams create, send, and measure targeted email communications. Currently, the platform is centrally managed by the Academic Affairs Marketing (AAM) and Academic Affairs Business Analyst (AABA) teams in partnership… Read more