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Collaborative opportunity: Web optimization

Posted by hsr54 on September 25, 2026

Before you rewrite your website, start with the big picture 

You know your website needs some attention. Maybe the menu has grown unwieldy, pages have accumulated over the years, or you’re not quite sure whether visitors can find what they need. 

It’s tempting to start rewriting pages. But before you change the words, it helps to step back and look at the site as a whole. 

Academic Affairs Marketing offers website optimization consultations for… Read more

Filed Under: Content, Resources, Strategy, Web

Navigating NAU’s web ecosystem and support pathways

Posted by admin on April 29, 2026

Northern Arizona University’s web ecosystem includes several connected platforms, each serving a different purpose. This overview is meant to help Academic Affairs faculty and staff understand where content lives, who manages it, and how to request updates or share feedback.

Academic content on nau.edu

Academic content on nau.edu includes high-level information about colleges and departments, accreditation, program areas of interest, and online degree programs (undergraduate, graduate, online, minors). Its primary goal is to attract and engage prospective students. This site is managed… Read more

Filed Under: Content, Resources, Training

Marketing support resources at NAU

Posted by admin on April 28, 2026

At Northern Arizona University, marketing and communications support has evolved to better align enrollment, outreach, retention, and engagement efforts across campus. By adopting a more decentralized approach, the university is strengthening its ability to recruit and yield students, elevate its reputation as the nation’s leading engine of opportunity, and steward resources effectively.

Today, multiple divisions provide specialized marketing and communications support—each designed to serve specific audiences and goals. Whether you’re planning a campaign, designing materials, or refining your messaging, there… Read more

Filed Under: Brand, Content, Resources, Strategy, Web

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