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Training resources
Guidance and examples to help you plan and activate effective marketing efforts
Academic Affairs Marketing (AAM) offers training resources designed to support faculty and staff as they plan, launch, and refine marketing and communication efforts. Whether you’re developing a full campaign or looking for examples of how specific tactics can be used effectively, these resources are here to help you work more strategically and efficiently.
All training resources are grounded in higher-ed best practices and NAU’s brand standards, with a shared focus on supporting student success, retention, and academic momentum.
Explore our training resources
Playbooks Accordion Closed
In-depth guides for planning and strategy
Playbooks are comprehensive, step-by-step resources that support end-to-end planning, execution, and evaluation. They’re best suited for larger initiatives or when you need a deeper understanding of strategy, messaging, and measurement across platforms.
Use playbooks when you need to:
- Plan a campaign from start to finish
- Align messaging with NAU’s brand voice, personality, and priorities
- Understand how channels, tactics, and metrics work together
Campaign blueprints Accordion Closed
Campaign and tactic examples you can adapt
Campaign blueprints provide practical examples of common marketing campaigns and tactics used across Academic Affairs. Rather than prescribing a single “right” way to work, these guides highlight approaches, use cases, and considerations you can adapt to your unit’s goals, audience, and capacity.
Use campaign blueprints when you want to:
- Explore examples of effective marketing campaigns
- See how specific tactics (e.g., email, digital, social) are commonly used
- Get inspiration and direction without building a full campaign plan
Designed to support real work
These resources are built to support a wide range of roles across Academic Affairs—from communicators and marketing staff to faculty and administrators who support outreach as part of a broader role. They can be used on their own or alongside AAM consultation, training sessions, and tools.
Not sure where to start? We’re happy to help you choose the resource that best fits your needs.