Digital marketing

Craft an online presence that motivates, inspires, and connects

Your digital presence shapes how students, faculty, and partners experience your unit. Academic Affairs Marketing (AAM) helps colleges and departments plan and refine online content that informs, engages, and supports student success. 

From website updates to social media, digital campaigns, and blogging, we work with you to create online experiences that reflect your unit’s goals while aligning with NAU’s brand standards and accessibility expectations. 

Strategy and support for your online communication 

Our team provides consultation and guidance to help you manage your unit’s digital presence effectively and sustainably. We focus on clarity, usability, and consistency—ensuring your content connects with audiences and reinforces your unit’s academic mission. 

Areas of focus

• Web content strategy – Plan and refine page content for readability, structure, and alignment with university standards. 

• Digital campaign support – Develop coordinated messaging for social media, blogging, and student retention campaigns. 

• Analytics insights – Interpret website and campaign data to guide improvements and measure engagement. 

• Brand alignment – Apply voice, personality, and pillars to ensure cohesive, student-centered storytelling online. 

Create online experiences that increase engagement and support student success 

AAM partners with units to strengthen their digital storytelling and make information easy for students to find, understand, and engage with. We’ll help you plan, organize, and refine your digital presence—from blogs and websites to social media—to ensure every piece contributes to a clear, consistent, and audience-focused experience. When your online communication reflects both your unit’s goals and brand, it builds trust, connection, and momentum for student success.