Partners in strengthening student success and retention
We connect strategy, storytelling, and brand support to help NAU students stay, succeed, and thrive.
Academic Affairs Marketing (AAM) collaborates across colleges and academic units to enhance communication, streamline planning, and build strategies that advance student retention and academic momentum. Our team supports the Academic Affairs division with marketing and content strategy, consultation, training, tools, web support, brand implementation, and campaign activations that improve efficiency and effectiveness across a decentralized environment.
AAM prioritizes efforts that strengthen student persistence, elevate the distinct positioning of NAU’s colleges and departments, support unit-specific branding activities, and advance the public-facing services housed within Academic Affairs. Whether you’re developing new outreach, refining existing strategies, or improving content, we can help you make every message more meaningful and impactful.
A center of expertise for academic marketing and communications
Academic Affairs Marketing (AAM) partners with faculty, staff, and student communicators across Academic Affairs to align communications and planning with institutional and student success priorities. Through collaboration, consultation, and data-informed insights, we develop campaigns and resources that support enrollment, foster belonging, and strengthen engagement and persistence. By bringing colleges and units together through shared strategy, aligned messaging, and streamlined processes, we help ensure a consistent, student-focused experience—while providing tools, data, and practical guidance that make communication efforts more efficient and effective.
Tools and training designed for your success.
Find practical guides, templates, and trainings that help you plan, create, and distribute effective communications—whether you’re drafting an email, updating a webpage, or developing a marketing plan.
Quick links
Playbooks
Step-by-step guides for a variety of marketing activities.
Training assets
Recorded sessions, slides, and checklists for continued learning.
Training events
Topics like brand use, strategic planning, and best practices.
FAQs
Answers to common process, timeline, and brand questions.
Ready to make an impact?
Let’s work together to align your goals, refine your strategy, and help every student stay on course for success.