Brand implementation

Bring your college brand to life—consistently and confidently

Every college within Academic Affairs has a distinct story to tell, grounded in the university’s shared values. Academic Affairs Marketing (AAM) helps units apply their individual college brand identity within NAU’s overall brand framework—ensuring consistency, credibility, and connection across every message and channel. From brand voice and messaging to visuals and tone, we provide guidance that helps each college express its unique strengths while staying aligned with NAU’s institutional pillars and promise. 

Tools and consultation for brand alignment 

Our team collaborates with colleges and departments to interpret and apply their specific brand guidelines across communication materials, campaigns, and digital platforms. We help ensure every outward-facing piece—written, visual, or strategic—reflects both your college’s personality and NAU’s collective identity. 

Areas of focus:

• College brand integration – Apply your college’s brand promise, pillars, and voice across campaigns, digital content, and internal communications. 

• Voice and tone alignment – Strengthen consistency by aligning copy with both NAU’s brand voice and your college’s personality traits (e.g., Franke’s “Bold and Direct” or “Inclusive and Future-Forward”). 

• Brand consultation – Provide reviews, training, and one-on-one guidance for staff applying brand standards in web, print, and digital materials. 

Build recognition through clarity and consistency 

A cohesive brand builds trust and connection with students, partners, and the community. AAM helps you apply your college brand intentionally — combining clear messaging, authentic storytelling, and consistent visuals to reflect who you are and what you stand for. By aligning your efforts with both your college identity and NAU’s brand pillars, you strengthen the collective impact of Academic Affairs across the university.