Strategic planning

Turn strategy into meaningful, measurable action

Academic Affairs Marketing (AAM) partners with colleges and units to strengthen strategic planning efforts that drive progress toward student success, retention, and institutional goals. From development to implementation, we help you set clear objectives, identify measurable outcomes, and create actionable plans that align with your unit’s priorities and brand pillars. 

Guidance and tools to bring your goals to life 

Our team supports units through every stage of the planning process—from assessing current strengths to setting measurable targets and developing action plans. We provide tools, facilitation, and consultation that help transform ideas into strategic, results-oriented initiatives. 

Areas of focus

• Goal setting and alignment – Define and prioritize goals that reflect your unit’s mission and institutional pillars. 

• SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis – Conduct guided assessments to identify strengths, weaknesses, opportunities, and threats for the unit. 

• Action planning – Translate strategy into actionable steps, timelines, and success measures. 

Build plans that drive connection and impact 

AAM helps you design and communicate plans that are practical, measurable, and aligned with intended outcomes. We’ll work with you to clarify priorities, identify opportunities for collaboration, and ensure your strategies are supported by data, consistent messaging, and actionable next steps. When planning is intentional and collaborative, it builds shared ownership and lasting impact across your unit and the university community.