Website support

Create web content that’s clear, accessible, and aligned with your goals.

Academic Affairs Marketing (AAM) helps colleges and departments maintain websites that are accurate, accessible, and audience-focused. From content updates and structural improvements to brand voice alignment and usability guidance, we provide consultation and hands-on support. If your unit doesn’t have internal web editing capacity, our team can also make updates directly to ensure your content stays current and correct. 

Guidance and collaboration for web content that works 

AAM provides both strategic and hands-on support for website planning, maintenance, and updates. We focus on helping you manage content efficiently while ensuring your site supports your unit’s goals. 

Areas of focus

• Content review and editing – Strengthen accuracy, readability, and tone across existing pages. 

• Information architecture – Improve page organization and navigation to help users find what they need quickly. 

• Brand and voice alignment – Ensure web copy reflects NAU’s brand voice, personality, and institutional pillars. 

• Direct site updates – Make requested edits and updates on behalf of units that lack internal web support resources. 

Build websites that serve students and strengthen your message 

AAM partners with colleges and departments to ensure websites reflect the quality and mission of their academic programs. We help you plan, write, and organize content that’s easy to navigate and meaningful to students, faculty, and staff alike. And when your team doesn’t have the time or staffing to make updates, we can step in to help.