Posted by hsr54 on September 25, 2026
You know your website needs some attention. Maybe the menu has grown unwieldy, pages have accumulated over the years, or you’re not quite sure whether visitors can find what they need.
It’s tempting to start rewriting pages. But before you change the words, it helps to step back and look at the site as a whole.
Academic Affairs Marketing offers website optimization consultations for… Read more
Posted by hsr54 on
Whether you’re launching a new academic program or looking for new ways to promote an established one, you don’t have to start your marketing plan from scratch.
Academic Affairs Marketing’s Program Promotion Playbook brings together practical ideas, resources, and marketing opportunities that academic units can use to build awareness of their programs. How you use it depends on where your program is today.
For new programs,… Read more
Posted by hfw22 on September 18, 2026
NAU’s academic web presence isn’t one website. It’s a collection of connected web environments, each designed to serve a different purpose.
For prospective students and other visitors, those distinctions may not be obvious. They simply experience NAU online—moving from one site to another as they discover academic opportunities, learn more about programs and colleges, and seek the information they need to take their next step.
That’s why we’re thinking about NAU’s academic websites as an ecosystem.
The goal… Read more
Posted by admin on April 28, 2026
At Northern Arizona University, marketing and communications support has evolved to better align enrollment, outreach, retention, and engagement efforts across campus. By adopting a more decentralized approach, the university is strengthening its ability to recruit and yield students, elevate its reputation as the nation’s leading engine of opportunity, and steward resources effectively.
Today, multiple divisions provide specialized marketing and communications support—each designed to serve specific audiences and goals. Whether you’re planning a campaign, designing materials, or refining your messaging, there… Read more