Posted by hsr54 on September 25, 2026
You know your website needs some attention. Maybe the menu has grown unwieldy, pages have accumulated over the years, or you’re not quite sure whether visitors can find what they need.
It’s tempting to start rewriting pages. But before you change the words, it helps to step back and look at the site as a whole.
Academic Affairs Marketing offers website optimization consultations for… Read more
Posted by hsr54 on
Degree Search has a new look—and Academic Affairs Marketing is working with academic units across NAU to make sure the content inside it is just as strong.
The university-wide Degree Search content project is updating pages with clearer, more engaging content designed around the questions prospective students have as they explore their academic options.
Choosing a program involves… Read more
Posted by hsr54 on
Whether you’re launching a new academic program or looking for new ways to promote an established one, you don’t have to start your marketing plan from scratch.
Academic Affairs Marketing’s Program Promotion Playbook brings together practical ideas, resources, and marketing opportunities that academic units can use to build awareness of their programs. How you use it depends on where your program is today.
For new programs,… Read more
Posted by admin on May 1, 2026
Academic Affairs and Information Technology Services (ITS) are piloting a new, centrally-managed email marketing platform called Emma Corporate. This one-year pilot—running from February 2026 through January 2027—will explore how a shared enterprise solution can support more strategic, consistent, efficient and data-informed email communications across the division.
Emma is designed to help teams create, send, and measure targeted email communications. Currently, the platform is centrally managed by the Academic Affairs Marketing (AAM) and Academic Affairs Business Analyst (AABA) teams in partnership… Read more
Posted by admin on April 29, 2026
Northern Arizona University’s web ecosystem includes several connected platforms, each serving a different purpose. This overview is meant to help Academic Affairs faculty and staff understand where content lives, who manages it, and how to request updates or share feedback.
Academic content on nau.edu includes high-level information about colleges and departments, accreditation, program areas of interest, and online degree programs (undergraduate, graduate, online, minors). Its primary goal is to attract and engage prospective students. This site is managed… Read more
Posted by admin on April 28, 2026
Academic Affairs Marketing (AAM) is excited to participate in this year’s Development Days, hosted by Northern Arizona University. Our team will be leading two sessions focused on practical, approachable strategies to support your marketing and content efforts.
Whether you’re working on program pages, emails, or broader communications, these sessions are designed to help you move from ideas to execution—without adding unnecessary complexity.
Presenter: Heather Weisberger
This session explores how to use generative AI as a tool… Read more