Resources

Academic Affairs email marketing pilot

Posted by Jennifer Martin on May 1, 2026

Academic Affairs and Information Technology Services (ITS) are piloting a new, centrally-managed email marketing platform called Emma Corporate. This one-year pilot—running from February 2026 through January 2027—will explore how a shared enterprise solution can support more strategic, consistent, efficient and data-informed email communications across the division.

Emma is designed to help teams create, send, and measure targeted email communications. Currently, the platform is centrally managed by the Academic Affairs Marketing (AAM) and Academic Affairs Business Analyst (AABA) teams in partnership… Read more

Navigating NAU’s web ecosystem and support pathways

Posted by Jennifer Martin on April 29, 2026

Northern Arizona University’s web ecosystem includes several connected platforms, each serving a different purpose. This overview is meant to help Academic Affairs faculty and staff understand where content lives, who manages it, and how to request updates or share feedback.

Academic content on nau.edu

Academic content on nau.edu includes high-level information about colleges and departments, accreditation, program areas of interest, and online degree programs (undergraduate, graduate, online, minors). Its primary goal is to attract and engage prospective students. This site is managed… Read more

From AI to marketing foundations: AAM at Development Days

Posted by Jennifer Martin on April 28, 2026

Academic Affairs Marketing (AAM) is excited to participate in this year’s Development Days, hosted by Northern Arizona University. Our team will be leading two sessions focused on practical, approachable strategies to support your marketing and content efforts.

Whether you’re working on program pages, emails, or broader communications, these sessions are designed to help you move from ideas to execution—without adding unnecessary complexity.

AI + Human Collaboration for Academic Units

Presenter: Heather Weisberger

This session explores how to use generative AI as a tool… Read more

Marketing support resources at NAU

Posted by Jennifer Martin on

At Northern Arizona University, marketing and communications support has evolved to better align enrollment, outreach, retention, and engagement efforts across campus. By adopting a more decentralized approach, the university is strengthening its ability to recruit and yield students, elevate its reputation as the nation’s leading engine of opportunity, and steward resources effectively.

Today, multiple divisions provide specialized marketing and communications support—each designed to serve specific audiences and goals. Whether you’re planning a campaign, designing materials, or refining your messaging, there… Read more

From Strategy to Execution: Resources for Academic Marketing

Posted by hfw22 on February 4, 2026

New AAM Playbooks and Campaign blueprints to support academic marketing

Academic Affairs Marketing (AAM) is launching a new set of Playbooks and Campaign blueprints designed to support thoughtful, consistent, and effective academic marketing efforts across NAU.

Together, these resources provide both strategic guidance and real-world examples—helping units plan, execute, and evaluate marketing efforts with greater clarity and confidence. They are flexible tools, not requirements, and can be used independently or alongside AAM consultations.

AAM Playbooks

Playbooks provide structured guidance and shared frameworks… Read more

Academic Affairs Marketing launches updated website

Posted by hfw22 on

A new home for Academic Affairs Marketing services and support

Academic Affairs Marketing (AAM) has launched a new website designed to provide clear, centralized access to services, resources, and support requests for Academic Affairs units.

The new Academic Affairs Marketing website serves as a starting point for understanding how AAM partners with colleges and units—what support is available, how to engage, and where to find guidance.

Services

The Services section outlines the types of support AAM currently offers, including:

College brand implementation
Content strategy
Marketing… Read more