News and updates

College Brand Alignment

Posted by hfw22 on February 4, 2026

Strengthening College Brands Within the NAU Brand Framework

NAU’s eight college-level brands are designed to align with the institutional brand while maintaining distinct identities that help each college connect authentically with its audiences. A college brand is more than logos or visual assets—it shapes how you communicate, the stories you tell, and how your college is recognized, all while supporting NAU’s long-term vision.

During fall 2025, Academic Affairs Marketing (AAM) met with leadership teams from each academic college to review both… Read more

AAM at TechSummit 2026

Posted by hfw22 on

Academic Affairs Marketing (AAM) is pleased to share that Heather Weisberger, Marketing Manager for Academic Affairs Marketing, presented at NAU TechSummit 2026, hosted by NAU Information Technology Services.

Heather’s session, AI + Human Collaboration for Academic Units: Crafting Clear, Authentic Digital Messaging, explored how academic units can thoughtfully integrate AI tools into their digital communication workflows—while maintaining clarity, authenticity, and alignment with NAU’s brand and values.

The session focused on practical, real-world applications of AI for academic units,… Read more

Meet Mediagraph: NAU’s new home for brand assets

Posted by hfw22 on

In fall 2025, Northern Arizona University transitioned from Widen to Mediagraph, a new digital asset management (DAM) system designed to centralize NAU brand assets and support consistent use across colleges and units

Mediagraph is available to all NAU faculty and staff and serves as a centralized hub for official brand resources—helping ensure consistency, accessibility, and efficiency across campus communications.

What You’ll Find in Mediagraph

Mediagraph houses a growing library of NAU-approved assets, including:

  • Brand guidelines and assets
  • Logos and official marks
  • College brand templates… Read more

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