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Current Social Norm Campaign
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Health Promotion
#JackFacts Social Norm Campaigns
Have you ever heard that everyone at NAU smokes pot? Or, everyone drinks in college? These are all perceptions, often incorrect, based on what people have heard or seen from peers.
Each year, Health Promotion surveys NAU students about their health and wellness. The outcomes of these surveys are used to create Health Promotion’s annual Social Norms Campaigns, which you may have seen around campus.
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Current NAU statistics Tab Open
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What is a social norm campaign? Tab Closed
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What are social norms? Tab Closed
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Survey methods Tab Closed
Current NAU statistics Accordion Open
- 80% of NAU students have not used marijuana in the last 30 days (AZIHE survey spring 2018, n=710)
- 88% of NAU students have not blacked out from drinking in the past year (AZIHE survey spring 2018, n= 710)
- 90% of NAU students have not driven after drinking in the past month (AZIHE survey spring 2018, n=710)
- 85% of NAU students say having five straight drinks on a regular basis poses significant risk (AZIHE survey spring 2018, n=710)
- 90% of NAU students say using someone else’s prescription drugs carries a significant risk (AZIHE survey spring 2018, n=710)
- 81% of NAU students say preventing violence should be a priority on campus (AZIHE survey spring 2018, n=710)
- 90% of NAU students have not used someone else’s prescription stimulants in the past year (AZIHE spring survey 2018, n=710)
What is a social norm campaign? Accordion Closed
Social norm campaigns use social norms, or the statistics you see on each poster, to challenge flawed perceptions and increase knowledge about actual NAU student behavior.
What are social norms? Accordion Closed
Social norms are customs and beliefs accepted by a group that guide people’s behavior. These norms are perceptions, or thoughts and ideas of what “normal” behaviors are. People often adopt an “everyone else is doing it” mentality based on their peers and other people around them.
Many times these perceptions are incorrect. For example, one perception is everyone at NAU smokes pot. In reality 80% of NAU students reported that they did NOT use marijuana in the last 30 days. This statistic came from the 2017 AZIHE survey conducted on campus. To learn more about the surveys and our data collection methods, see the next FAQ section.
Survey methods Accordion Closed
All surveys are kept anonymous and students are asked to answer truthfully to ensure honest, accurate responses.
Every year the Health Promotion team collaborates with NAU’s assessment office to distribute the following surveys:
- The American College Health Association-National College Health Assessment (ACHA-NCHA) survey, a nationally recognized research survey aimed to collect data about students’ health habits, behaviors, and perceptions
- The Arizona Institutions of Higher Education (AZIHE) Network survey, which assesses Arizona students’ behaviors and perceptions surrounding alcohol, other drugs, and violence
Each survey is sent to a random and representative sample of NAU students. The sample is carefully selected to represent the population of NAU students as a whole. The sample size is indicated on each poster (n = #). Each statistic we have is true and representative of the NAU student body. Even if some people are not completely truthful, results are usually accurate within a small margin of error (only a few percentage points).
For more information on the assessment protocol visit the EMSA Assessment Protocol
They most current surveys NAU Health Promotion uses are AZIHE Spring 2018 and ACHA Spring 2017.