Academic Affairs Marketing (AAM) is excited to participate in this year’s Development Days, hosted by Northern Arizona University. Our team will be leading two sessions focused on practical, approachable strategies to support your marketing and content efforts.
Whether you’re working on program pages, emails, or broader communications, these sessions are designed to help you move from ideas to execution—without adding unnecessary complexity.
AI + Human Collaboration for Academic Units
Presenter: Heather Weisberger
This session explores how to use generative AI as a tool to support—rather than replace—your expertise. You’ll learn a simple, repeatable workflow for turning complex academic content into clear, engaging digital messaging while maintaining accuracy, voice, and authenticity. View session details
Marketing 101: Building a Shared Foundation for Effective Marketing at NAU
Presenter: Brittany Silvertooth
This session introduces foundational marketing concepts tailored to the NAU environment, helping faculty and staff build a shared understanding of strategy, audience, and messaging. You’ll walk away with practical tools and frameworks to support more effective, aligned marketing efforts across academic units. View session details
Development Days is a great opportunity to explore new ideas, connect with colleagues, and build skills that support your work. We hope to see you there! View Development Days schedule and register