Contact Academic Affairs Marketing
Services overview
Support for clear, consistent, student-focused communication
Academic Affairs Marketing (AAM) provides strategic support, tools, and collaboration to help colleges and units communicate with clarity and intention. Explore our services below to understand how we can help you plan, create, and deliver effective, student-centered communications.
Content strategy
Plan and develop clear, consistent copy for campaigns, retention communications, and brand-aligned messaging.
Learn more about content strategy
Website consultation
Improve your website’s organization, navigation, and search visibility with strategic recommendations, resources, and guidance for managing your web presence.
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Strategic planning
Translate goals into actionable communication strategies using best practices, institutional alignment, and collaborative planning.
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SWOT analysis
Facilitated sessions and tools to understand your unit’s strengths, challenges, opportunities, and risks—creating a foundation for meaningful, actionable planning.
Learn more about SWOT analysis
Brand implementation
Apply your college’s brand voice, pillars, and personality consistently across communications while maintaining alignment with NAU’s broader identity.
Learn more about brand implementation
Marketing consultation
Work one-on-one with higher-ed marketing experts to refine goals, messaging, strategy, and measurement for new or ongoing initiatives.