Contact Academic Affairs Marketing
Services overview
Support for clear, consistent, student-focused communication
Academic Affairs Marketing (AAM) provides strategic support, tools, and collaboration to help colleges and units communicate with clarity and intention. Explore our services below to understand how we can help you plan, create, and deliver effective, student-centered communications.
Content strategy
Plan and develop clear, consistent copy for campaigns, retention communications, and brand-aligned messaging.
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Digital marketing
Strengthen your online presence through support for web content, blogging, social media integration, digital campaigns, and analytics insights.
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Strategic planning
Translate goals into actionable communication strategies using best practices, institutional alignment, and collaborative planning.
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SWOT analysis
Facilitated sessions and tools to understand your unit’s strengths, challenges, opportunities, and risks—creating a foundation for meaningful, actionable planning.
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Brand implementation
Apply your college’s brand voice, pillars, and personality consistently across communications while maintaining alignment with NAU’s broader identity.
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Marketing consultation
Work one-on-one with higher-ed marketing experts to refine goals, messaging, strategy, and measurement for new or ongoing initiatives.
Learn more about marketing consultation
Website support
Get help planning, organizing, editing, and updating your unit’s website. We also make updates directly for units without internal web editing capacity.