Project Summary:

The Transportation Demand Management (TDM) project is a collaborative research initiative designed to systematically reduce commuting-related greenhouse gas emissions at Northern Arizona University. Led by faculty experts and the Office of Sustainability, this living-lab project engages undergraduate and graduate student capstone teams to analyze current campus travel behaviors and assess sustainable alternatives. Students actively evaluate strategies such as enhanced transit subsidies, active transportation infrastructure, and revised parking policies using surveys, mode share data, and focus groups. The research culminates in a comprehensive TDM research brief, an interactive Story Map, and targeted communication campaigns. By equipping the university with empirical data and actionable mitigation recommendations, this project builds a vital framework for transforming campus mobility and significantly lowering indirect emissions.

 

Project Lead:

Steven Gehrke

Project Advisor:

Erik Nielsen

Date:

2025-02-17

Funding Amount:

$9,360

Department:

Office of Sustainability

Supporting Documents