Image filename

• 5 to 7 descriptive words
• Lowercase
• Hyphens instead of spaces
• No special characters
• E.g. nau-ambassador-talking-to-students.jpg

Media library caption

Unless you want an image caption to automatically appear on your webpage, please do not populate the caption field.

Media library title

• Title of each image to match file name
• Use spaces instead of hyphens
• Use appropriate capitalization
• E.g. NAU ambassador talking to students

Media library alt text

• Complete sentence structure
• E.g. Male freshman student happily interacts with NAU Student Ambassador.

Choosing appropriate text for links on a web page

Meaningful link text makes pages more friendly for visitors and search engines.

The Correct Way

The link text should always describe what the user will see when they click on it. It should never be “Click Here”, “Here”, or the URL itself. For example, these are appropriate ways to include a link:
For more information, you can check out the stink bug factsheet.
or
The Department of Ecosystem Science and Management has… Read more