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1. The Business Case for Digital Accessibility from W3C 
   1. Accessible design considerations often lead to improvements in general customer experience and loyalty. For customers with disabilities, such improvements are essential for equal access. However, accessibility provides options that are useful to all customers in various situations. For example, web accessibility also benefits: 
      1. people using mobile phones, smart watches, smart TVs, and other devices with small screens, different input modes, etc., 
      2. older people with changing abilities due to ageing, 
      3. people with “temporary disabilities” such as a broken arm or lost glasses, 
      4. challenging situations like bright, glaring sunlight or noisy environments where audio can’t be heard, 
      5. those with a slow internet connection, limited or expensive bandwidth, which is common in rural areas and some geographical regions. 

Secret Word: ableist