NAU Experience Design
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Contact the Experience Design Team
Call us at: 928-523-2971 What is User Experience?
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Experience Design

Design is not just what it looks like and feels like. Design is how it works.

— Steve Jobs

User Experience Statistics

  • 79% of customers admit to searching for another site if the one they landed on does not live up to expectations.
  • Mobile users are five time more likely to abandon the task if the site isn’t optimized for mobile.
  • 52% of users said that a bad mobile experience made them less likely to engage with a company.
  • 81% of shoppers research online before buying.
  • 88% of online consumers are less likely to return to a site after a bad experience.
  • Judgments on website credibility are 75% based on a website’s overall aesthetics.
  •  85% of adults think that a company’s mobile website should be as good or better than their desktop website.
  • 90% of users reported they stopped using an app due to poor performance and 86% deleted or uninstalled at least one mobile app because of problems with its performance.
  • 38% of people will stop engaging with a website if the content/layout is unattractive.

Source