University Trademarks and Licensing
Northern Arizona University’s Trademark Licensing Program exists to protect and promote the indicia (name, logos, graphics, marks, etc.) owned by Northern Arizona University. The goal is to ensure proper use and application of Northern Arizona University trademarks, to strengthen relationships with retailers, licensees, campus units, student organizations, alumni and fans, and to generate revenue that funds various campus programs and facilities.
General Trademarks & Licensing information
Northern Arizona University’s Trademark and Licensing Program exists to protect and promote the indicia (names, logos, graphics, marks, etc.) owned by Northern Arizona University. The goal is to ensure proper use and application of Northern Arizona University trademarks, to strengthen relationships with retailers, licensees, campus units, student organizations, alumni and fans, and to generate revenue that funds various campus programs and facilities.
General guidelines Accordion Closed
- All items bearing NAU IP for use in retail or internal are required to be produced by a licensee. Internal Licensees can be found in the Internal Licensee list.
- Merchandise that bears a registered (or common law) trademark, trade name, service mark, or logo of Northern Arizona University name, must be approved, in writing, by the Office of Trademarks & Licensing (or its agent, CLC). Merchandise produced without written authorization may be considered “counterfeit” and subject to all available legal remedies, including seizure of merchandise.
- Logos are to be used as registered, including the appropriate trademark designation, but may not be otherwise altered without the expressed authorization of the Trademarks & Licensing Office.
- The names and marks of the university will not be used in the promotion of tobacco and/or “recreational” drug products.
- Northern Arizona University logos cannot be used to endorse or promote a private group or business unless authorized by a formal contract or sponsorship agreement.
- Departments may only use the NAU mark with their official lock-up. The University Brand Guidelines are available for your reference.
Logo use Accordion Closed
The use of Northern Arizona University regulated by the Office of Trademarks & Licensing: Campus units may only use the NAU mark with their official lock-up provided to them within the approved logo system, without modifications. Visit the NAU Brand Guidelines webpage for more information on logo usage.
Trademark information
Dive into the world of trademarks to understand more about how they protect our university’s brand and your projects.
Frequently asked questions
Questions about trademarks, which logos your department can use, or royalties? Visit our FAQ page. If your question is not listed, please email licensing@nau.edu.
Licensed vendors
To maintain brand integrity and protect Northern Arizona University’s intellectual property, all university entities and student organizations must adhere to the NAU Trademarks & Licensing Office’s procedure when incorporating university intellectual property into products and merchandise.
NAU merchandise
I am: a Lumberjack fan Accordion Closed
We continuously strive to broaden NAU merchandise availability in retail stores across Arizona! Have a favorite shop? Help us expand by requesting NAU gear from the store manager.
The Vault – La Cuesta Collection Accordion Closed
The Vault – La Cuesta Collection is a modern take on vintage style. In partnership with the Collegiate Licensing Company, NAU Trademarks & Licensing explored the heritage of our University to uncover the icons of our brand history.
Explore University Trademarks & Licensing information
Are you seeking comprehensive details on licensing and trademark guidelines for your group, department, or organization? You’ve come to the right place. The information below will help you find the information tailored to your needs.
- I am a student group
- I am a department or college
- I am a potential licensee