Frequently Asked Questions
What is Virtual Reality?
Virtual reality is an artificial area that is created with software and presented to the player in such a way that they suspend belief and accept it as a real environment using sight and sound.
What is Esports?
Esports is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams.
- The Advanced Media Lab was founded in 2015 by Dr. Norman J. Medoff and Director Giovanni Castillo.
- The lab is named The Advanced Media Lab (AML).
- The AML develops virtual reality and augmented reality technologies that contribute to the education and research mission of the Northern Arizona University.
- The AML is run as an internship program by Director Castillo.
- Undergraduate students work as interns for credit at the AML.
- The Lab is funded by external and internal grants to support new research and technology development.
- The AML is collaborating with several disciplines across NAU, including criminology, psychology, music, earth science, archeology, audiology, and astronomy.
- The Lab plans to expand to a 1,500 square foot lab designed by Director Castillo.
- In 2018 with grant funding the AML hired two project managers and a lab manager.
- With support from its home college, the AML is hiring two graduate research assistants to work on grant funded research projects.
- In 2016 the AML became a service center, enabling it to do business with external public and private entities as well as research groups within the university.
- The current AML is comprised of a 6 workstation lab running Unreal Engine, Unity, Maya, 3Ds Max, and Adobe CC.
- The lab features Oculus Rift, Vive, and Augmented Reality headsets.
- The AML has an audio-video studio for 360 video and audio production.
- The audio-video suite features a Kandao 360 camera and drone for aerial photography.
- The AML has completed a design for a 1,500 square foot state-of-the-art facility to be built in the School of Communication.
- The AML, in collaboration with the NAU Cline Library, will open a new virtual reality learning studio.
- The AML has written more than 8 million dollars worth of external grants pending to seek funding for research and development.
- In 2018 the Lab won a $75,000 grant from the Hearst Foundation to develop interactive VR and video projects.
- Active grants include SHERC NIH pilot grant for geo social games and emotional well-being of Native populations.
- The AML has won the first NSF collaborative grant with Lowell Observatory for $800,000.