EM Analytics & Assessment
The focus of NAU’s Analytics & Assessment office within Enrollment Management
Enrollment Management Analytics & Assessment develops tools for strategic analysis, monitors key enrollment indicators, and conducts meaningful analysis regarding recruitment, enrollment, and persistence to inform decisions, operations, and goals. Analysts provide a range of activities from simple data aggregation to complex statistical analysis in support of University operations and Enrollment Management functions. Key responsibilities of EM A & A include:
- Develop processes for collecting and analyzing data to support the development of short and long term enrollment, recruitment, and persistence strategies.
- Use inferential and descriptive statistical techniques to analyze data and produce information on enrollment, student characteristics, academic performance, degree programs, market competitors, etc.
- Interpret, communicate, and apply results of data analysis to inform day to day enrollment management functions.