The recent restructuring of the University Marketing team in January 2025 has allowed the creation of the Academic Affairs Marketing Partnership (AAMP) team, which will focus on marketing and communications support for academic affairs strategic priorities, with an emphasis on work promoting academic momentum.
Over the summer months and into the fall term, the AAMP team will focus on the following priorities—orienting our efforts to respond to the important web-related needs you’ve helped us identify:
- Augmenting the new nau.edu with departmental/school-level content (May through November): In preparation for the phase of web development to follow the launch of the new nau.edu site on August 1, we will work with unit leaders and faculty to elicit, develop, and refine public-facing departmental/school-level content. The timing of publishing this content will depend on nau.edu development progress and is expected to take place no later than early spring 2026.
- Planning for in.nau.edu structure and content revisions (May through September): Our team will begin content mapping for current and newly migrated in.nau.edu academic affairs web content. This will prepare us to work with departments to identify public-facing content for inclusion into nau.edu and frame remaining content for internal audiences.
- Providing mission-critical web publishing support (continuous): While work toward the new nau.edu website remains our collective top priority, we will continue offering support for website edits and changes to meet urgent needs, such as accreditation-related updates, deadline updates, and other areas that demand immediate attention. Please submit requests through the form available on nau.edu/academic-affairs/web-support-request/.
- Compiling and responding to academic affairs leadership needs (May through August): Based on our collaborations during recent discovery sessions with unit leadership, we are composing feedback and refining our long-term planning to best serve the needs and priorities shared with us. We will share updated planning in the fall term.
As a result of our team’s focus on these time-sensitive and urgent needs, we will have extremely limited capacity to engage in other projects this summer and will only be able to consider requests that college leadership identifies as mission-critical. We will be arranging regular meetings with deans to discuss requests we’ve received from colleges, gain their insights and prioritizations, and offer progress updates.
We look forward to continuing our collaboration, learning more about academic affairs needs, and helping shape the future of our marketing and communications work.