{"id":3682,"date":"2021-07-09T18:27:52","date_gmt":"2021-07-10T01:27:52","guid":{"rendered":"https:\/\/nau.edu\/yuma\/?p=3682"},"modified":"2023-06-23T15:01:13","modified_gmt":"2023-06-23T15:01:13","slug":"bba-wins-acbsp-conference","status":"publish","type":"post","link":"https:\/\/in.nau.edu\/yuma\/blog\/bba-wins-acbsp-conference\/","title":{"rendered":"NAU\u2013Yuma BBA wins at ACBSP Conference 2021"},"content":{"rendered":"\n<p>NAU News, Dr. Alex Steenstra (Chair, Department of Business &amp; Administration, NAU-Yuma) and Dr. Paige Leister (Clinical Professor, Department of Business &amp; Administration, NAU-Yuma) presented in the Dr. Brenda Johnson Poster Session\u00a0at the ACBSP Conference 2021 in\u00a0June. Our\u00a0poster presentation was\u00a0chosen as one of\u00a0two winning teams (10 total).<\/p>\n\n\n\n<p id=\"_idgpn_29\">Title:&nbsp;Alex Steenstra, Ph.D. and Paige Leister, Ph.D. \u2014 Northern Arizona University \u2014 Title:&nbsp;<strong>Impact of Departmental Social Media Sites on Student Retention and Enrollment in ACBSP Programs<\/strong><\/p>\n\n\n\n<p id=\"_idgpn_29\">Summary:&nbsp;The purpose of this study was to investigate if creating departmental social media sites would impact NAU-Yuma and statewide&nbsp;student&nbsp;awareness of ACBSP accreditation&nbsp;and NAU brand awareness through promotional efforts, impact the department\u2019s&nbsp;enrollment and retention in ACBSP accredited programs, and reduce feelings of student disconnection from the Flagstaff campus.&nbsp;<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/in.nau.edu\/yuma\/wp-content\/uploads\/sites\/378\/2021\/07\/Alex-Steenstra-Ph.D.-and-Paige-Leister-Ph.D..jpg\" alt=\"Alex Steenstra, Ph.D. and Paige Leister, Ph.D.\" class=\"wp-image-6624\" width=\"883\" height=\"658\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/378\/2021\/07\/Alex-Steenstra-Ph.D.-and-Paige-Leister-Ph.D..jpg 791w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/378\/2021\/07\/Alex-Steenstra-Ph.D.-and-Paige-Leister-Ph.D.-300x223.jpg 300w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/378\/2021\/07\/Alex-Steenstra-Ph.D.-and-Paige-Leister-Ph.D.-768x572.jpg 768w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NAU News, Dr. Alex Steenstra (Chair, Department of Business &#038; Administration, NAU-Yuma) and Dr. Paige Leister (Clinical Professor, Department of Business &#038; Administration, NAU-Yuma) presented in the Dr. Brenda Johnson Poster Session at the ACBSP Conference 2021 in June. Our poster presentation was chosen as one of two winning teams (10 total).<\/p>\n","protected":false},"author":3,"featured_media":6446,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-3682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-college-of-higher-learning","category-nau-yuma"],"acf":[],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/yuma\/wp-json\/wp\/v2\/posts\/3682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/yuma\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in.nau.edu\/yuma\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/yuma\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/yuma\/wp-json\/wp\/v2\/comments?post=3682"}],"version-history":[{"count":7,"href":"https:\/\/in.nau.edu\/yuma\/wp-json\/wp\/v2\/posts\/3682\/revisions"}],"predecessor-version":[{"id":7004,"href":"https:\/\/in.nau.edu\/yuma\/wp-json\/wp\/v2\/posts\/3682\/revisions\/7004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/yuma\/wp-json\/wp\/v2\/media\/6446"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/yuma\/wp-json\/wp\/v2\/media?parent=3682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in.nau.edu\/yuma\/wp-json\/wp\/v2\/categories?post=3682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in.nau.edu\/yuma\/wp-json\/wp\/v2\/tags?post=3682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}