Stationery System

All stationery items must adhere to the identity guidelines and must be ordered through NAU Printing Services at nau.edu/order.

Paper Specifications

Letterhead:

70# Uncoated Text

*Option – “Go Green” and upgrade to an environmentally friendly stock.

Envelopes:

24# White Wove

70# Bright White

Note cards:

12pt Coated 1 Side Cardstock

Business cards:

110# Coated Cardstock

*Option – upgrade to soft touch coating for a premium look and feel.

*Option – “Go Green” and upgrade to an environmentally friendly stock.

Standard Business Card

Size

2″ x 3.5″

Only the primary institutional logo may be used on the NAU business card. No other logo may be displayed on the front of the business card.

Typography

Name:
Pantone® 282
Univers 65 Bold, 7 pt, 11 pt leading

Title:
Pantone® 282
Univers 45 Light, 7 pt, 11 pt leading

Contact information:
Pantone® 282
Univers 45 Light, 7 pt, 11 pt leading

Recommended order of contact information

• Email address
• Office phone number
• Cellular phone number
• Fax number
• Mailing address
• Departmental URL

Go Green. Environmentally sustainable options are available.

Departments may include their social media handles on the back of the business card in the required format.

Only NAU employees and paid graduate assistants may have business cards. Other students do not qualify to receive NAU business cards.

Since the business card is for university business use, no personal contact information is appropriate except for a cell phone number.

Standard Letterhead

Size

8.5″ x 11″

The position and size of the logo must not be adjusted in any way. Use the unit logo rather than custom typesetting the unit name. The primary institutional logo may be used in place of the unit logo when appropriate.

In the address blocks, unit name and contact info may be customized in two- or three-column format. Always present departmental URL and email address following unit name.

Address Block Typography

Unit name:
Pantone® 282
Univers 65 Bold, 7.5 pt, 11 pt leading

Contact information:
Pantone® 282
Univers 45 Light, 7.5 pt, 11 pt leading

Letterhead – Column Format

2-column format

3-column format

Letterhead Formatting Guidelines

Follow margin guides shown, and use these word-processing format guidelines for all letters written on Northern Arizona University letterhead.

Specs for Typing Letters

Body copy:
Calibri Light, 10 pt, black
1″ left and right margin

The typographic specifications also apply to addressing standard business envelopes and mailing labels.

Letterhead – Impact Option

This version of the letterhead is used for high-impact applications.

Please anticipate the following production challenges when this version of the letterhead is chosen:

Higher printing costs than for standard letterhead.
Longer print and production turnaround times due to longer drying times and trimming.
Required use of a clear aqueous sealant (third color) or dull varnish to seal the top and bottom.
Potential rub-off, haloing, and ink-jet tracking of the NAU True Blue.
Heavier stationery stock (28#, 80#, or 100# text weight) is recommended due to the potential curling of the trimmed sheets.

Consult with Printing Services for more information regarding your letterhead order.

Letterhead

Address Block Layout – Preferred

This is the preferred address block layout and uses the primary institutional logo. If available space is too tight to accommodate this layout.

Preferred

Address Block Typography

Unit name:
Pantone® 282
Univers 65 Bold

Address block:
Pantone® 282
Univers 45 Light

Coloration

A positive white or light-color ground is preferred for the address blocks. If reversing, use only the reversed logo with white text.

Bar Codes

Bar codes for each department are for billing purposes. They should be used on all publications. Consult with NAU Printing Services to obtain the correct bar code graphic.

Address Block Layout – Alternate

When available space is too small to accommodate the primary institutional logo in an address block, (see page 5.7), these alternate address block layouts may be used.

For postcards or for A2 (5.75″x 4.375″) or smaller envelopes, the address block layout may be adjusted as shown to ensure readability and that postal requirement are met.

Address Block Typography

Unit name:
Pantone® 282
Univers 65 Bold

Address block:
Pantone® 282
Univers 45 Light

Coloration

A positive white or light-color ground is preferred for the address blocks. If reversing, use only the reversed logo with white text.

Bar Codes

Bar codes for each department are for billing purposes. They should be used on all publications. Consult with NAU Printing Services to obtain the correct bar code graphic.

Wordmark

When both vertical and horizontal space is limited, the wordmark may be used instead of the institutional logo—for instance on a postcard. This solution can only be used if the full version of the institutional or unit logo appears on the front.

When vertical space is limited, the two-line horizontal logo may be used instead of the primary institutional logo—for instance on an A2 or smaller envelope.

Two-line Horizontal

Standard #10 Envelope

Only the primary institutional logo may be used on an envelope. The position and size of the logo and address block must not be adjusted. t

Return Address Block Typography

Unit name:
Pantone® 282
Univers 65 Bold, 8 pt, 11 pt leading

Address block:
Pantone® 282
Univers 45 Light, 8 pt, 11 pt leading

Bar code number:
Pantone® 282
Univers 45 Light, 5 pt

Recommended Addressing Typography

Name line:
Black
Univers 65 Bold, 10 pt or Calibri Bold, 11 pt

Address lines:
Black
Univers 55 Roman, 10 pt or Calibri Regular, 11 pt

Large Envelope

Size: 12″ x 9″
Only the primary institutional logo may be used. The position and size of the logo and address block must not be adjusted.

Recommended Addressing Typography

Unit name:
Pantone® 282
Univers 65 Bold, 9 pt, 12.5 pt leading

Address block:
Pantone® 282
Univers 45 Light, 9 pt, 12.5 pt leading

Bar code number:
Pantone® 282 Univers 45 Light, 6 pt

Recommended Addressing Typography

Name line:
Black
Univers 65 Bold, 13 pt

Address lines:
Black
Univers 55 Roman, 13 pt

Business Reply Envelope

Preconverted Envelope Size

9″ x 3.875″

Color

NAU True Blue

Envelope – Flap Options

It is optional to have a branded envelope flap. Approved design options are shown below.

Contact University Marketing for approval of proposed alternative flap designs.

Please note that additional printing cost and longer turnaround time may be required for a branded envelope flap. Consult with Printing Services for more information.

Mailing Label

5″ x 3.5″

Unit name:
Pantone® 282
Univers 65 Bold, 8 pt, 11 pt leading

Address block:
Pantone® 282
Univers 45 Light, 8 pt, 11 pt leading

Bar code number:
Pantone® 282
Univers 45 Light, 5 pt

Recommended Addressing Typography

Name line:
Black
Univers 65 Bold, 10 pt or Calibri Bold, 11 pt

Address lines:
Black
Univers 55 Roman, 10 pt or Calibri Regular, 11 pt

Fax Cover Sheet

Size

8.5″ x 11″

The official fax cover sheet layout seen here is based on the standard NAU letterhead. Use unit letterhead to print this cover sheet in either NAU True Blue as shown, or in black ink. The Microsoft Word template file is available for download at nau.edu/templates.

News Release Form

Size

8.5″ x 11″

The news release form is available in two formats:

institutional brand-level format (including presidential use) and
unit format for use by both academic and non-academic departments.

Contact NAU Communications for more information or any questions regarding news releases.

Institutional Format

Unit-Specific Format

Email Signature

Use consistent email signatures for nau.edu email accounts. Signatures present an opportunity to create brand alignment while relaying relevant contact information.

Approved Logos

Faculty and staff must use the primary or the secondary two-line horizontal institutional logo in their email signature (as shown in Example 1 and Example 2).
To ensure the legibility and clarity of the logo used in the signature, adhere to the general logo clear space and size requirements specified on pages 2.14 – 2.16.

Unit logo can only be used for departmental accounts.

Guidelines

Typography specs:
- Name and title: Calibri Bold or Calibri, 10–12 pt, NAU True Blue (R0 G51 B102) or black
- Body copy: Calibri, 10–12 pt, NAU True Blue (R0 G51 B102) or black
Email signature should be in as few lines as possible. Use vertical rules (|) to separate components with two spaces between content and the rule.
Adhere to the university’s Writing Style Guide and URL Policy: list phone number as xxx-xxx-xxxx and URL as nau.edu/xxxxx; preferably, make the URL a hyperlink to provide users direct clickthrough to your unit’s web page or the university’s homepage.
Refrain from using quotes or epigraphs that are not connected to the university or do not support the institutional values. Reference the email signatures policy at nau.edu/marketing-policies.
Add pronouns below your name and title to your email signature to demonstrate respect, support inclusivity, and assist others in addressing you correctly.Introducing your pronouns allows others to feel comfortable doing the same. Do not assume you know someone’s gender identity and pronouns if you have never met them.
- Below are common pronouns to choose from:
  - She/her/hers
  - He/him/his
  - They/them/their

Email signature examples

Example

Example 2

Access the word document template at nau.edu/marketing/brand-center/toolkit/.

Unit Logo — For Departmental Account Use

Unit logo is for departmental account use only. Individuals may not use it in the email signature.

Land Acknowledgement

To show respect to the Native Americans of Northern Arizona, it is common to provide a land acknowledgement statement in an email signature. The land acknowledgement statement is as follows:

“Northern Arizona University sits at the base of the San Francisco Peaks, on homelands sacred to Native Americans throughout the region. We honor their past, present, and future generations, who have lived here for millennia and will forever call this place home.”

This statement usually lies underneath the email signature and school logo.