Visual Identity Guide
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  • Color

Color


Institutional Palette

The official colors for Northern Arizona University are Pantone® 282 NAU True Blue and Pantone® 3514 NAU Gold. True Blue is our signature color and should appear as the dominant color in all university communications.

Formulas for 4-color process, RGB, and hex colors are provided here. Use only these approved formulas for all print and digital applications.

NAU TRUE BLUE


Pantone® 282 C
C100 M60 Y0 K70
R0 G51 B102
HEX 002454

NAU GOLD


Pantone® 3514 C
C0 M27 Y100 K0
R241 G179 B0
HEX FAC01A

Secondary Palette

The secondary palette consists of accent colors used to support NAU Gold and True Blue. These colors should never dominate the primary institutional colors, instead they should be used sparingly to add vibrancy or visual interest. Where the NAU Gold and True Blue are well established, it’s permissible to introduce colors from the secondary palette. Consider an 80/20 balance favoring the primary institutional colors.

The secondary colors should not be applied to type. If any type is placed over any color in the NAU palette, it must pass ADA contrast compliance. See the contrast checker link at the bottom of the page to learn more.

MONSOON


Pantone® 436 C
C24 M24 Y26 K0
R195 G184 B178
HEX C3B8B2

SUNSET


Pantone® 158 C
C0 M66 Y99 K0
R244 G119 B34
HEX F68300

SUMMER SHADE


Pantone® 356 C
C95 M0 Y100 K27
R0 G133 B63
HEX 007A33

RED ROCK


Pantone® 173 C
C11 M87 Y100 K2
R213 G68 B28
HEX CF4527

SUPAI


Pantone® 7467 C
C95 M0 Y35 K0
R0 G172 B165
HEX 00ADB5

SKY


Pantone® 299 C
C85 M19 Y0 K0
R0 G157 B220
HEX 41B6E6

TWILIGHT


Pantone® 300 C
C100 M60 Y0 K0
R0 G102 B179
HEX 0066B2

Please be sure to use the specific color conversion numbers for these Pantone selections.

*Sky blue should be used sparingly to ensure the visual impression of the NAU brand remains dark blue­—NAU True Blue.

Click here to get help from a contrast checker tool.