I am a: Student Group or Organization
Registered Student Organizations (RSO’s), Club Sports, Intramural Sports, Fraternities and Sororities may produce, sell, or give away merchandise bearing approved university marks with permission from the Trademark and Licensing Manager, provided the usage reflects positively on the university, and is produced and distributed in accordance with the NAU Trademark Licensing Policy.
The sale of NAU merchandise which features any university trademark (name, logo, mascot, or verbiage) must comply with the NAU Trademark Licensing Policy. Organizations intending to sell this merchandise must receive advance approval by the Trademark and Licensing Manager as outlined in the Trademark Licensing Policy before production begins.
It is important to recognize that no club or organization may imply that it is functioning on behalf of Northern Arizona University unless it has been officially sanctioned. Therefore, it is required that student organizations who wish to use their group logo or name in conjunction with any of the approved NAU marks utilize “at Northern Arizona University” when defining the relationship of their organization and NAU, e.g. “Future Teachers Club at Northern Arizona University” or “Archery Club at NAU“.
Obtaining branded merchandise or promotional items
Identify the item you are looking to purchase. Accordion Closed
Consider items that will add value to your program, and will reflect positively upon the University. While some items may be “cute” or provide novelty, is it something that will inspire good will towards your program and NAU?
Identify a vendor to produce your product Accordion Closed
All vendors must be licensed to produce goods bearing the protected trademarks and tradenames of Northern Arizona University
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For Merchandise and promotional items:
- The campus Bookstore is contracted with the University for the exclusive right to sell merchandise traditionally offered in University Bookstores. The Campus Bookstore should always be afforded first opportunity to quote on any promotional materials. If they are unable to meet the University’s needs, alternative options through licensed vendors may then be sought. To request a quote, please e-mail the Campus Bookstore.
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For Print Materials and Internal Display Items (tablecloths, pop-up banners):
- Northern Arizona University operates a highly capable and cost-efficient University Printing Services department to meet most of the NAU’s printing needs. All University offices and personnel must use University Printing Services for their University printing jobs in excess of their own routine photocopying and desktop printing. The Manager of University Printing Services may grant a waiver of this requirement on a case-by-case basis. To review products offered, request a quote or place an order, please visit Printing Services.
In the event the Campus Bookstore is unable to produce your item, a licensed vendor may be used. A full list of licensed vendors may be found below. Please ensure you select a vendor that maintains the proper licensed type to produce your order. If you are planning to resell items for a promotion or fundraiser, then a local or standard licensee must be used:
Types of Licenses
Internal Campus Supplier Accordion Open
Allows a company to produce product bearing the trademarks of collegiate institutions for university departments and related entities for internal consumption only. Cannot provide product at retail or direct to consumer.
Local License Accordion Closed
Allows a company to produce product bearing the trademarks of collegiate institutions within the same state as the business’ location for university departments and related entities in addition to retail distribution.
Standard License Accordion Closed
Allows a company to produce product bearing the trademarks of unlimited collegiate institutions for university departments and related entities, in addition to retail distribution through all channels.
Develop artwork Accordion Closed
Artwork may be developed internally, or in collaboration with the licensed vendor of your choosing. University Marketing has developed Sport Club logos for all currently recognized Club Sports housed under Campus Recreation. To access these logos, please submit a logo request. University Trademarks may not be altered without the express written consent of University Marketing.
- The Axe Logo – athletics logos containing the bordering axe signify our NCAA collegiate level sports programs and may not be used by any organization, department or division other than Intercollegiate Athletics.
Review and reference the Brand Identity Guide while developing artwork bearing any of the University’s protected trademarks and tradenames. All uses of NAU trademarks and tradenames are subject to policy and guidelines stated in the Brand Identity Guide.
Obtain University Marketing Approval Accordion Closed
Submit a branded merchandise and promotional items approval request. The form will require you to include the following information:
- Vendor Name
- Upload of the design file or art submission
- Intended use of the item
- Contact information
Submit Order to Vendor Accordion Closed
Upon receipt of approval from University Marketing, you may place your order directly with the vendor.
Standard turnaround time for production can be anywhere from 4-6 weeks, and will vary based on production capacity, weather (for delivery), and vendor. When working with the vendor, please establish an “in-hands” date to determine if they will be able to meet your needs. In some cases, expedited production and shipping may be available at an additional cost.
Frequently Asked Questions
Can any group on campus use NAU Trademarks? Accordion Closed
Organizations and clubs not registered with the Office of Student Life or those which are not officially recognized by the university are not permitted to use any NAU logos or verbiage. A full list of recognized clubs and organizations can be found here. A list of recognized sport clubs can be found here.
What trademarks can my group use? Accordion Closed
NAU Axe Logo
Athletics logos containing the bordering axe signify our NCAA collegiate level sports teams, and may not be used by any organization, department or division other than Intercollegiate Athletics.
Approved Logos
RSO’s (including Intramural Sports, and Fraternities/Sororities) may use the following logos, trademarks and verbiage:
- Standalone Louie mascot, so long as the logo:
- Is not altered in any way
- Is not accompanied by any verbiage, text or design elements
- Institutional logo in its entirety
- University tradenames and verbiage (Northern Arizona University, NAU, Lumberjack(s), NAU Lumberjack(s), Jacks)
Sport club logo approval Accordion Closed
NAU Axe Logo
Athletics logos containing the bordering axe signify our NCAA collegiate level sports teams, and may not be used by any organization, department or division other than Intercollegiate Athletics.
Approved Logos
Recognized sport clubs may use any of the trademarks listed in the preceding section, as well as a University Marketing created sport club logo, including the NAU “Ligature” mark, with the “Sport Clubs” designation and club name.
Please contact University Marketing to obtain your specific sport club logo by visiting NAU Marketing, or by submitting a Marketing Support Request.
Will my order require royalties? Accordion Closed
Requests for approval normally fall into two categories:
- Royalty Required
- Royalty Exempt
Royalty Required
Any items being sold or resold bearing NAU trademarks for any of the following purposes constitutes commercial use:
- Sales to individual customers
- Sales on campus by RSOs with permits
- Sales for fundraising projects (a higher royalty will be assessed if the item includes the use of a commercial sponsor’s name or logo on a licensed product)
- Sales of items carrying a commercial message, sponsor or endorsement (regardless of size)
- Items used as promotional marketing for an event
- Items given away at conferences, workshops, clinics or camps that require a registration fee and the price of the item has been included in the fee
- Items used as giveaways to attendees of special events, booster activities, or for use as fundraisers.
Royalty Exempt
Royalty exemptions include the following:
- Items restricted to an internal audience (members of an office, department or student recognized organization) and are used as a “uniform”.
- Items must be purchased with departmental funds.
- If above item is sold to the internal audience, it must be sold at cost to qualify for royalty exemption.
- Items such as banners and signs without endorsements, commercial messages or sponsors unless a company is a corporate sponsor of the NAU Athletics Department and trademark usage is specified in the sponsorship agreement.
NAU Departments and Colleges, Groups and Registered Student Organizations may not assign rights or otherwise grant permission to any other entity for use of NAU’s trademarks for any purpose without prior review and approval by the Trademark and Licensing Manager.
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