Consider items that will add value to your program, and will reflect positively upon the University. While some items may be “cute” or provide novelty, is it something that will inspire good will towards your program and NAU?

All vendors must be licensed to produce goods bearing the protected trademarks and tradenames of Northern Arizona University

• For Merchandise and promotional items:

  • The campus Bookstore is contracted with the University for the exclusive right to sell merchandise traditionally offered in University Bookstores. The Campus Bookstore should always be afforded first opportunity to quote on any promotional materials. If they are unable to meet the University’s needs, alternative options through licensed vendors may then be sought. To request a quote, please e-mail the Campus Bookstore.

• For Print Materials and Internal Display Items (tablecloths, pop-up banners):

  • Northern Arizona University operates a highly capable and cost-efficient University Printing Services department to meet most of the NAU’s printing needs. All University offices and personnel must use University Printing Services for their University printing jobs in excess of their own routine photocopying and desktop printing. The Manager of University Printing Services may grant a waiver of this requirement on a case-by-case basis. To review products offered, request a quote or place an order, please visit Printing Services.

In the event the Campus Bookstore is unable to produce your item, a licensed vendor may be used. A full list of licensed vendors may be found below.

Licensee List – November 2019*

*Please ensure you select a vendor that maintains the proper licensed type to produce your order. If you are planning to resell items for a promotion or fundraiser, then a local or standard licensee must be used:

Types of Licenses

Artwork may be developed internally, or in collaboration with the licensed vendor of your choosing. All University, College and Unit level logos may be accessed via the University Marketing website. University Trademarks may not be altered without the express written consent of University Marketing.

• The Axe Logo – athletics logos containing the bordering axe signify our NCAA collegiate level sports programs and may not be used by any organization, department or division other than Intercollegiate Athletics.

Review and reference the Brand Identity Guide while developing artwork bearing any of the University’s protected trademarks and tradenames. All uses of NAU trademarks and tradenames are subject to policy and guidelines stated in the Brand Identity Guide.

Submit a branded merchandise and promotional items approval request. The form will require you to include the following information:

1. Vendor Name
2. Upload of the design file or art submission
3. Intended use of the item
4. Contact information

Upon receipt of approval from University Marketing, you may place your order directly with the vendor.

• Departmental purchase of staff / faculty polos or uniforms
• Sales of products for fundraising programs
• Departmental purchase of presentation displays (table banners, flags, floor standing banners)
• Promotional product giveaways for conferences or other events

To maintain a strong, single graphic identity for the university, academic and non-academic departments that meet at least one of the following criteria must use only the approved Northern Arizona University Institutional and/or Unit logos:

• have an NAU/state paid address
• represent the whole university
• have cross-department functions
• are an NAU business or auxiliary

The University Marketing brand standards manual serves as the guide for departmental use of NAU Trademarks. Colleges or departments should utilize the university’s Institutional Logo along with their college or department name. Most of these logos are available for download by visiting the logos section of the the University Marketing website. To review the secondary logo policy, please visit the Visual Identity Guide, policy and procedures section.

The NAU Athletics identity system was created specifically with NAU Athletics in mind, and therefore its components are not appropriate for use by other university departments or Registered Student Organizations as a replacement for their endorsed logos. (The only approved exceptions are Campus Recreation Services, Sports Clubs and Army and Air Force ROTC, which have received permission to use certain Athletics marks following specific guidelines.)

In the event that an organization or department is promoting NAU Athletics in their promotional materials’ content, or through a joint event co-hosted with NAU Athletics, use of Athletics names, logos and marks is permitted, as long as:

• the logo is not used to represent the department or organization
• the logo accompanies, and is secondary to the departments endorsed university logo

The use of Louie the mascot standing and running versions by university departments is permitted, as long as:

• it is not altered in any way
• it is not accompanied by any verbiage, text or design elements
• it adheres to the University Trademark Licensing Policy

All products bearing NAU’s trademarks, regardless of of the source, distribution method or intended use, must be produced by and purchased from companies who are licensed with NAU through a licensing agent under contract with the university, College Licensing Company.

A current list of NAU licensees is available here, or you can contact NAU Trademark and Licensing at licensing@nau.edu for a list of currently licensed vendors. Please be certain the vendor you select for your project maintains the proper type of license for your project.

It is important to note that not all vendors listed on the Peoplesoft Financials Vendor list are licensed to reproduce merchandise bearing NAU Trademarks, although they might be approved by Purchasing and Contracts to perform business transactions.