{"id":292,"date":"2025-01-30T15:21:04","date_gmt":"2025-01-30T15:21:04","guid":{"rendered":"https:\/\/in.nau.edu\/strategic-enrollment-marketing\/?page_id=292"},"modified":"2025-01-30T15:21:06","modified_gmt":"2025-01-30T15:21:06","slug":"web-content-creation-guide","status":"publish","type":"page","link":"https:\/\/in.nau.edu\/strategic-enrollment-marketing\/web-content-creation-guide\/","title":{"rendered":"Web content creation guide"},"content":{"rendered":"<div class=\"nau-block nau-block-left-nav-top-bound\">\n    \t<button id=\"left-nav-toggle-btn\" onclick=\"toggleNav();\">\n\t\tON THIS PAGE \n\t\t<i id=\"chevron-icon\" class=\"fas fa-solid fa-chevron-down\"><\/i>\n\t<\/button>\n\t<div id=\"left-nav-menu-track\">\n\t\t<div id=\"left-nav-wrapper\">\n\t\t\t<div class=\"rfi-above-anchor-tags\">\n\t\t\t\t<div class=\"ri-container\">\n\t\t\t\t\t<a href=\"https:\/\/nau.edu\/admissions\/request-information\/\" id=\"request-info\" class=\"btn bg-true-blue left-nav-menu-bottom-button display-mobile\">Request info&nbsp;&nbsp;<\/a>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"left-nav-menu\">\n\t\t\t\t<div class=\"menu-section menu-section-links\"><h6 class=\"hidden-mobile left-nav-list-header\">ON THIS PAGE<\/h6><ul class=\"left-nav-menu-list left-nav-automatic on-this-page\"><\/ul><div class=\"ri-container\"><a href=\"https:\/\/nau.edu\/admissions\/request-information\/\" id=\"request-info\" class=\"btn bg-true-blue left-nav-menu-bottom-button display-mobile\">Request info&nbsp;&nbsp;<\/a><\/div><\/div>\t\t\t\t\t\t\t\t<div class=\"menu-section backcolor\">\n\t\t\t\t\t<div class=\"header\">\n\t\t\t\t\t\tHOW CAN WE HELP?\t\t\t\t\t<\/div>\n\t\t\t\t\t<ul class=\"responsive-icons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"tel:928-523-9501\"><img decoding=\"async\" src=\"https:\/\/in.nau.edu\/wp-content\/themes\/nau-marketing-2021\/img\/icon-phone.svg\" alt=\"Telephone:\"> 928-523-9501<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"mailto:Enrollmentmanagement@nau.edu\"><img decoding=\"async\" src=\"https:\/\/in.nau.edu\/wp-content\/themes\/nau-marketing-2021\/img\/icon-email.svg\" alt=\"Email:\"><span class=\"left-nav-email\"> Enrollmentmanagement&#8203;@nau.edu <\/span><\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<section class=\"nau-block left-nav-section\"><header class=\"entry-header\"><div class=\"breadcrumb\"><ol class=\"breadcrumbs\"><li><a href=\"https:\/\/in.nau.edu\">IN<\/a><span class=\"breadcrumb-chevron\" aria-hidden=\"true\">&gt;<\/span><\/li><li><a href=\"https:\/\/in.nau.edu\/strategic-enrollment-marketing\">Strategic Enrollment Marketing<\/a><span class=\"breadcrumb-chevron\" aria-hidden=\"true\">&gt;<\/span><\/li><li class=\"current\">Pages<\/li><\/ol><\/div><h1 class=\"entry-title text-left \">Web content creation guide<\/h1><hr class=\"h1-hr  text-left \" role=\"none\"><\/header><!-- .entry-header --><\/section><!-- <section class=\"nau-block left-nav-section grid-md-12\">\n    <header class=\"entry-header\">\n        <h1 class=\"entry-title text-left \" tabindex=\"0\" id=\"h1-first\">Dummy H1<\/h1>\n        <hr class=\"h1-hr  text-left \" role=\"none\">\n    <\/header>\n<\/section> -->\n\n<section class=\"nau-block left-nav-section grid-md-12\">\n    <div class=\"page-content\">\n        \n\n<h2 class=\"wp-block-heading\">General web content creation tips<\/h2>\n\n\n\n<p>This section provides web-writing tips. Web audiences differ from print readers. Rather than \u201cread,\u201d they scan for the information to help them accomplish tasks and move on. We have only 5 to 20 seconds to grab readers\u2019 attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Short, simple, and logical<\/h3>\n\n\n\n<p>Keep content simple and the structure logical.<\/p>\n\n\n\n<p>Keep it short:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>headers: 4-8 words<\/li><li>subheads: 1-5 words<\/li><li>sentences: 1-20 words<\/li><li>paragraphs: 1-7 sentences<\/li><li>documents: 300-500 words<\/li><\/ul>\n\n\n\n<p>Craft with purpose: state the clear purpose for each page and section.<\/p>\n\n\n\n<p>Think like a reader: anticipate and address our audience\u2019s needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Engage the reader<\/h3>\n\n\n\n<p>Anticipate the next step: think about the reader\u2019s journey and provide clear \u201ccalls to action\u201d (CTAs) to help them progress\u2014for example, request information, apply for admission, engage on social media, etc.<\/p>\n\n\n\n<p>Write active: use active voice and verbs as much as possible.<\/p>\n\n\n\n<p>Use we and you: engage with the reader.<\/p>\n\n\n\n<p>Omit needless words: the leaner, the better.<\/p>\n\n\n\n<p>Avoid jargon and obscure acronyms: write so that anyone can understand the message. We are writing for a general audience, not specialists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Headers<\/h3>\n\n\n\n<p>Write effective headers: create concise, informative page titles with purposeful headings and subheads. When you better understand search engine optimization, you can write more effective headers.<\/p>\n\n\n\n<p>Use \u201csentence case\u201d in headers: write the header like a sentence. Capitalize only the first word and proper nouns, and don\u2019t include a period.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content organization<\/h3>\n\n\n\n<p>Front-load content: place key information at the beginning to keep readers engaged and prompt them to action.<\/p>\n\n\n\n<p>Use short chunks of information, such as block quotes or significant numbers, to keep users on the page longer and better support our marketing objectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Proofread<\/h3>\n\n\n\n<p>Review your work: proofread and double-check to ensure all facts are correct and links are working.<\/p>\n\n\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":296,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","ring_central_script_selection":"","footnotes":""},"class_list":["post-292","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/strategic-enrollment-marketing\/wp-json\/wp\/v2\/pages\/292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/strategic-enrollment-marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/in.nau.edu\/strategic-enrollment-marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/strategic-enrollment-marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/strategic-enrollment-marketing\/wp-json\/wp\/v2\/comments?post=292"}],"version-history":[{"count":7,"href":"https:\/\/in.nau.edu\/strategic-enrollment-marketing\/wp-json\/wp\/v2\/pages\/292\/revisions"}],"predecessor-version":[{"id":784,"href":"https:\/\/in.nau.edu\/strategic-enrollment-marketing\/wp-json\/wp\/v2\/pages\/292\/revisions\/784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/strategic-enrollment-marketing\/wp-json\/wp\/v2\/media\/296"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/strategic-enrollment-marketing\/wp-json\/wp\/v2\/media?parent=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}