Instructional Leadership, emphasis: K-12 School Leadership (MEd)
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  1. IN
  2. Strategic Enrollment Marketing
  3. Analytics and Assessment

Analytics and Assessment

Focus

The Strategic Enrollment and Marketing Analytics and Assessment develops tools for strategic analysis, monitors key enrollment indicators, and conducts meaningful analysis regarding recruitment, enrollment, and persistence to inform decisions, operations, and goals. Analysts provide a range of activities from simple data aggregation to complex statistical analysis in support of university operations and Strategic Enrollment and Marketing functions.  

  • Develop processes for collecting and analyzing data to support the development of short and long term enrollment, recruitment, and persistence strategies.
  • Use inferential and descriptive statistical techniques to analyze data and produce information on enrollment, student characteristics, academic performance, degree programs, market competitors, etc.
  • Interpret, communicate, and apply results of data analysis to inform day to day enrollment management functions.

A collaborative, consultative approach is foundational to the Analytics and Assessment Office. The team works closely with divisional and university partners to identify and measure outcomes, provide training, refine analytical techniques/methods, and engage in the application of findings to improve practice, policy, services, and programs.

Assessment resources

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The Student Affairs Strategic Initiatives and Operations (SASI) Analytics and Assessment office is a resource that provides strategic analytics and meaningful assessment within and across Student Affairs departments.

Learn about SASI resources