Faculty Resources for Workforce and Market Analysis

Continuing Education

Online and Innovative Educational Initiatives provides faculty members a workforce and market analysis report. Workforce analysis involves identifying current and anticipated future supply of labor and skills, identifying what will be needed in the future in terms of labor, skills and competencies (demand analysis), and then identifying the gaps between the current and future supply and current and future demands (a gap analysis). Market analysis shows related programs in the region or nation, and the trends of related programs at NAU.

The workforce analysis report provides faculty with a wide range of information. Some of the information you receive from this report is an executive summary, recommendations, program overview, industry outlook, competitive analysis and information about other related programs, credentials, and certificates.

The executive summary explains the career path for graduates in this field and provides a salary range. In this section, you can find the projected market growth. The recommendations section may provide suggestions on how the program could benefit the department. Another suggestion may be how individuals could be recruited for this program. The program overview gathers information from NAU’s catalog. This is where the program title is listed and the ways to deliver each course is noted. Also, you can see how many students are in the program and the breakdown by campus. The industry outlook provides some potential employment areas and occupations with this degree. The competitive analysis section lists other programs that are closely related to the field we are researching. Some of the programs that are researched can be offered as part of a full undergraduate or graduate certificate.

Some of the resources used to compile the workforce analysis report are, NAU catalog, Arizona Board of Regents website, O*Net online, Emsi Analyst™, MyMajor, study.com, and Bureau of Labor Statistics.

By providing faculty with this information, you are given a broad overview of a field. The workforce and market analysis report is provided for courses that are being taken for credit and non-credit and for credentials of any type. It is a useful tool for launching new or revised programs, for program review, and for the development of marketing program briefs by our NAU marketing team.