{"id":6966,"date":"2011-11-16T15:49:22","date_gmt":"2011-11-16T22:49:22","guid":{"rendered":"http:\/\/stage.headlessnauedu-b6hgdzckfdgxgzhe.westus-01.azurewebsites.net\/?p=6966"},"modified":"2012-12-04T16:26:12","modified_gmt":"2012-12-04T23:26:12","slug":"marketing-launches-new-ad-campaign","status":"publish","type":"post","link":"https:\/\/in.nau.edu\/news\/marketing-launches-new-ad-campaign\/","title":{"rendered":"Marketing launches new ad campaign"},"content":{"rendered":"\n\n\n
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\"principles\"<\/a>
This version of the “Principles” campaign highlights the idea that, “A university succeeds when it teaches a student not only how to make a living, but how to make a life.” See a larger version here.<\/a><\/figcaption><\/figure><\/td>\n
\n

\"Marketing<\/a>
The “Find Your Way” campaign uses playful pairings to emphasize NAU’s key strengths. See a larger version here<\/a>.<\/figcaption><\/figure><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

A series of new advertisements will run across various media beginning this month, positioning Northern Arizona University as \u201ca unique experience, a unique university.\u201d<\/p>\n

Students, prospects, parents and staff helped develop the marketing messages through focus groups, interviews and surveys, resulting in two campaigns that integrate common themes and designs for NAU\u2019s Flagstaff campus and its Extended Campuses locations.<\/p>\n

The \u201cPrinciples\u201d campaign features scenic images of the Flagstaff campus with a core principle featured inside a shield centered on the page.<\/p>\n

\u201cThese principles convey NAU\u2019s sense of community, as a place where people feel they belong and where they will be treated as individuals with unique goals and needs,\u201d explained\u00a0Mason Gerety<\/strong>, vice president for Advancement, who oversaw the effort.<\/p>\n

The \u201cFind Your Way\u201d campaign pairs whimsical images and phrases that emphasize NAU\u2019s focus on discovery and life experiences outside of the classroom, Gerety said.<\/p>\n

The ads will run throughout the state for the next seven months in print and online newspapers, on billboards, via social media channels and on radio stations.<\/p>\n","protected":false},"excerpt":{"rendered":"

A series of new advertisements will run across various media beginning this month, positioning Northern Arizona University as \u201ca unique experience, a unique university.\u201d Students, prospects, parents and staff helped develop the marketing messages through focus groups, interviews and surveys, resulting in two campaigns that integrate common themes and designs for NAU\u2019s Flagstaff campus and…<\/a><\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6966","post","type-post","status-publish","format-standard","hentry","category-campus-community"],"acf":[],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/posts\/6966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/comments?post=6966"}],"version-history":[{"count":0,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/posts\/6966\/revisions"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/media?parent=6966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/categories?post=6966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/tags?post=6966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}