An analysis based on feedback from industry professionals and an inventory of programs at other universities has led to a new degree in NAU\u2019s School of Communication that blends three existing programs into a new bachelor\u2019s degree in strategic communication.<\/p>\n
The program was implemented this semester, offering a modern interpretation on the rapidly evolving communication industry.\u00a0It combines advertising, merchandising and public relations majors into one major with a common core of communication-related classes and three areas of emphasis.<\/p>\n
\u201cStrategic communication students will be even better prepared for careers in multiple fields of communication,\u201d said\u00a0Jerry Thull<\/strong>, a lecturer in the school. \u201cGraduates will be more versatile while also having the specialized skill set employers expect.\u201d<\/p>\n Thull said students will learn to craft effective advertising, nurture productive relationships between organizations and stakeholders, and bridge the gap between buyers and sellers in the field of merchandising.<\/p>\n \u201cThey also will develop a critical understanding of the relationship their individual areas of emphasis share in today\u2019s more complex media environment,\u201d he said.<\/p>\n Students in the program are expected to develop competencies in written and oral communication, technical and business writing and presentations, critical thinking and research methods, media relations and planning, and the fundamentals of online engagement and design.<\/p>\n For information, visit the\u00a0School of Communication website<\/a>\u00a0or call (928) 523-2232.<\/p>\n","protected":false},"excerpt":{"rendered":"