{"id":23164,"date":"2009-04-22T14:40:48","date_gmt":"2009-04-22T21:40:48","guid":{"rendered":"http:\/\/stage.headlessnauedu-b6hgdzckfdgxgzhe.westus-01.azurewebsites.net\/?p=23164"},"modified":"2013-06-25T14:42:28","modified_gmt":"2013-06-25T21:42:28","slug":"the-lumberjack-becomes-a-lab-model-expanding-multimedia-possibilities","status":"publish","type":"post","link":"https:\/\/in.nau.edu\/news\/the-lumberjack-becomes-a-lab-model-expanding-multimedia-possibilities\/","title":{"rendered":"\u2018The Lumberjack\u2019 becomes a lab model, expanding multimedia possibilities"},"content":{"rendered":"<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-13961\" alt=\"The Lumberjack news\" src=\"http:\/\/stage.headlessnauedu-b6hgdzckfdgxgzhe.westus-01.azurewebsites.net\/wp-content\/uploads\/2013\/03\/lj.jpg\" width=\"288\" height=\"269\" \/>The Lumberjack<\/em>, NAU\u2019s student-run newspaper, will become a lab model beginning in the fall. Previously operating on its own budget, it will become part of the curriculum and be incorporated into the School of Communication.<\/p>\n<p>\u201cThis is a step in making a converged media laboratory where various kinds of media are produced,\u201d said\u00a0<strong>Mark Neumann<\/strong>, director of the School of Communication. \u201cWith<em>The Lumberjack<\/em>\u00a0as independent, it had to remain separate from the curriculum. Now all of these things can work together and integrate.\u201d<\/p>\n<p>As it is currently costly to produce a print newspaper and the industry is moving online, the aim is to use School of Communication resources to help develop\u00a0<em>The Lumberjack\u2019s<\/em>\u00a0online presence with news articles and video clips.<\/p>\n<p>Readers are unlikely to notice a change to the lab model, but they may notice more interactive multimedia on<em>The Lumberjack\u2019s\u00a0<\/em><a href=\"http:\/\/jackcentral.com\/\" target=\"_blank\">web site<\/a>.<\/p>\n<p>\u201cThe paper will allow for some new reporting we haven\u2019t been able to do before,\u201d Neumann said. \u201cMoving to the lab model expands our resources for reporting and doing multimedia reports fort the web.\u201d<\/p>\n<p>For next year the operation of the newspaper will remain the same, Neumann explained, but the lab model will provide an opportunity for different kinds of journalism classes to develop content for newspaper and more faculty involvement.<\/p>\n<p>\u201cThe student media center now becomes a great example of media convergence, which is where the industry is moving,\u201d Neumann said. \u201cIt will be at the forefront of those changes happening in news out there.\u201d<\/p>\n<p>The curriculum is still in the planning stages, but the goal is to incorporate\u00a0<em>The Lumberjack<\/em>\u00a0more deeply into the school\u2019s journalism and broadcast curriculum, allowing KJACK radio,\u00a0<em>NAZ Today<\/em>\u00a0and\u00a0<em>The Lumberjack<\/em>to interact with one another.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"search-results-excerpt-link\" href=\"https:\/\/in.nau.edu\/news\/the-lumberjack-becomes-a-lab-model-expanding-multimedia-possibilities\/\">The Lumberjack, NAU\u2019s student-run newspaper, will become a lab model beginning in the fall. Previously operating on its own budget, it will become part of the curriculum and be incorporated into the School of Communication. \u201cThis is a step in making a converged media laboratory where various kinds of media are produced,\u201d said\u00a0Mark Neumann, director&hellip;<\/a><\/p>\n","protected":false},"author":46,"featured_media":13961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-23164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-community"],"acf":[],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/posts\/23164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/comments?post=23164"}],"version-history":[{"count":0,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/posts\/23164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/media\/13961"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/media?parent=23164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/categories?post=23164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/tags?post=23164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}