{"id":18730,"date":"2010-02-11T13:07:05","date_gmt":"2010-02-11T20:07:05","guid":{"rendered":"http:\/\/stage.headlessnauedu-b6hgdzckfdgxgzhe.westus-01.azurewebsites.net\/?p=18730"},"modified":"2014-02-10T11:48:58","modified_gmt":"2014-02-10T18:48:58","slug":"marketing-refreshes-university-advertising-campaign","status":"publish","type":"post","link":"https:\/\/in.nau.edu\/news\/marketing-refreshes-university-advertising-campaign\/","title":{"rendered":"Marketing refreshes university advertising campaign"},"content":{"rendered":"<p>A \u201ctransitional\u201d advertising campaign is being rolled out by Northern Arizona University&#8217;s Marketing Department and is slated to run across various media until the department launches the university\u2019s new branding campaign in July.<\/p>\n<p>\u201cThe campaign emphasizes the strong professor-student connection that makes\u00a0NAU&#8217;s\u00a0academic experience unique,\u201d explained\u00a0<strong>Sandra Kowalski<\/strong>, director of the Marketing Department. She said the ads combine a professor&#8217;s point of view with a student&#8217;s point of view \u201cto demonstrate their two voices coming together.\u201d<\/p>\n<p>The first placement\u2014a large banner located in Terminal 4 at Phoenix Sky Harbor International Airport\u2014was installed in early February. The location receives an estimated 1.1 million\u00a0views annually, Kowalski said.<\/p>\n<p>Visit\u00a0<a href=\"http:\/\/www4.nau.edu\/marketing\/ads\/\">nau.edu\/ads<\/a>\u00a0to view the ad campaign\u00a0plan and placement locations, along with samples of the new print advertisements, web banners, billboards and radio scripts.<\/p>\n<p><span style=\"line-height: 1.5em;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"search-results-excerpt-link\" href=\"https:\/\/in.nau.edu\/news\/marketing-refreshes-university-advertising-campaign\/\">A \u201ctransitional\u201d advertising campaign is being rolled out by Northern Arizona University&#8217;s Marketing Department and is slated to run across various media until the department launches the university\u2019s new branding campaign in July. \u201cThe campaign emphasizes the strong professor-student connection that makes\u00a0NAU&#8217;s\u00a0academic experience unique,\u201d explained\u00a0Sandra Kowalski, director of the Marketing Department. She said the ads&hellip;<\/a><\/p>\n","protected":false},"author":46,"featured_media":18731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-18730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-community"],"acf":[],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/posts\/18730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/comments?post=18730"}],"version-history":[{"count":0,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/posts\/18730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/media\/18731"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/media?parent=18730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/categories?post=18730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in.nau.edu\/news\/wp-json\/wp\/v2\/tags?post=18730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}