{"id":1393,"date":"2026-02-17T15:05:45","date_gmt":"2026-02-17T15:05:45","guid":{"rendered":"https:\/\/in.nau.edu\/naugo\/?page_id=1393"},"modified":"2026-04-10T22:01:10","modified_gmt":"2026-04-10T22:01:10","slug":"what-is-user-experience","status":"publish","type":"page","link":"https:\/\/in.nau.edu\/naugo\/what-is-user-experience\/","title":{"rendered":"What is User Experience?"},"content":{"rendered":"<h3 style=\"text-align:center\">The Definition of User Experience (UX)<\/h3>\n<hr role=\"separator\" class=\"hr--transparent hr--transparent-15px not-in-view\">\n<div class=\"eplus-bg-color-row bg-color-extra-light-gray\"><div class=\"eplus-bg-color-row-content\">\n<h4><!-- shortcode-block-quote -->\n<div class=\"shortcode-block-quote shortcode-block-quote--center\">\n    <div class=\"shortcode-block-quote__inner-container\">\n        <span>&#8220;User experience&#8221; encompasses all aspects of the end-user&#8217;s interaction with the company, its services, and its products.<\/span>\n    <\/div>\n<\/div>\n<\/h4>\n<p style=\"text-align: right;margin-right:40px\">\u2014 Jakob Nielsen, Nielsen Norman Group<\/p>\n<hr \/>\n<p>A person\u2019s perceptions and attitudes when engaging with a particular product, system, or brand come together to form their user experience. This experience may be affected by factors ranging from their success at achieving basic goals to the emotions they feel while doing their work.<\/p>\n<p>The UX Design Team at NAU studies the experiences of students, faculty, and staff in order to collect research data. These insights help us identify opportunities to catalyze positive change for the people who come together to make up NAU\u2019s vibrant community.<\/p>\n<p>Let\u2019s make things better, together.<br \/>\n<\/div><\/div>\n<hr role=\"separator\" class=\"hr--transparent hr--transparent-15px not-in-view\">\n<div class=\"eplus-bg-color-row bg-color-extra-light-gray\"><div class=\"eplus-bg-color-row-content\">\n<h4><!-- shortcode-block-quote -->\n<div class=\"shortcode-block-quote shortcode-block-quote--center\">\n    <div class=\"shortcode-block-quote__inner-container\">\n        <span>Design is not just what it looks like and feels like. Design is how it works.<\/span>\n    <\/div>\n<\/div>\n<\/h4>\n<p style=\"text-align: right;margin-right:40px\">\u2014 Steve Jobs<\/p>\n<hr \/>\n<h5>User Experience Statistics<\/h5>\n<ul>\n<li><strong style=\"font-size:1.9rem\">79%<\/strong> of customers admit to searching for another site if the one they landed on does not live up to expectations.<\/li>\n<li>Mobile users are <strong style=\"font-size:1.8rem\">five times more likely<\/strong> to abandon the task if the site isn&#8217;t optimized for mobile.<\/li>\n<li><strong style=\"font-size:1.9rem\">52%<\/strong> of users said that a bad mobile experience made them less likely to engage with a company.<\/li>\n<li><strong style=\"font-size:1.9rem\">81%<\/strong> of shoppers research online before buying.<\/li>\n<li><strong style=\"font-size:1.9rem\">88%<\/strong> of online consumers are less likely to return to a site after a bad experience.<\/li>\n<li>Judgments on website credibility are <strong style=\"font-size:1.9rem\">75%<\/strong> based on a website\u2019s overall aesthetics.<\/li>\n<li>\u00a0<strong style=\"font-size:1.9rem\">85%<\/strong> of adults think that a company\u2019s\u00a0mobile website\u00a0should be as good or better than their desktop website.<\/li>\n<li><strong style=\"font-size:1.9rem\">90%<\/strong> of users reported they stopped using an app due to poor performance and <strong style=\"font-size:1.9rem\">86%<\/strong> deleted or uninstalled at least one mobile app because of problems with its performance.<\/li>\n<li><strong style=\"font-size:1.9rem\">38%<\/strong> of people will stop engaging with a website if the content\/layout is unattractive.<\/li>\n<\/ul>\n<p style=\"text-align: right;margin-right:40px\"><a href=\"https:\/\/www.impactbnd.com\/blog\/user-experience-stats-infographic\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Source<\/strong><\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Definition of User Experience (UX)<\/p>\n","protected":false},"author":209,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","ring_central_script_selection":"","footnotes":""},"class_list":["post-1393","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/naugo\/wp-json\/wp\/v2\/pages\/1393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/naugo\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/in.nau.edu\/naugo\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/naugo\/wp-json\/wp\/v2\/users\/209"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/naugo\/wp-json\/wp\/v2\/comments?post=1393"}],"version-history":[{"count":23,"href":"https:\/\/in.nau.edu\/naugo\/wp-json\/wp\/v2\/pages\/1393\/revisions"}],"predecessor-version":[{"id":1571,"href":"https:\/\/in.nau.edu\/naugo\/wp-json\/wp\/v2\/pages\/1393\/revisions\/1571"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/naugo\/wp-json\/wp\/v2\/media?parent=1393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}