{"id":5253,"date":"2019-05-09T09:39:31","date_gmt":"2019-05-09T16:39:31","guid":{"rendered":"https:\/\/in.nau.edu\/its\/?page_id=5253"},"modified":"2023-12-20T10:23:26","modified_gmt":"2023-12-20T17:23:26","slug":"connected-campus-crm","status":"publish","type":"page","link":"https:\/\/in.nau.edu\/its\/connected-campus-crm\/","title":{"rendered":"Connected Campus CRM"},"content":{"rendered":"<h1>Connected Campus CRM<\/h1>\n<h2>Transforming the prospect &amp; student engagement experience<\/h2>\n<p class=\"paragraph ng-attr-widget\"><span class=\"ng-directive ng-binding\">Salesforce, NAU&#8217;s primary prospect and student engagement tool is being expanded to provide consistent and effective recruitment and application experiences. The first phase of this project is to create effective tools for the teams that engage with and support the Graduate, Online, and Community Campus Prospects.<\/span><\/p>\n<p class=\"paragraph ng-attr-widget\"><span class=\"ng-directive ng-binding\">At its core, the Connected Campuses project supports the <em>One NAU Side by Side<\/em> initiatives and the <a href=\"https:\/\/nau.edu\/strategic-plan-2025\" target=\"_blank\" rel=\"noopener noreferrer\"><em>student success and access<\/em>\u00a0strategic goal<\/a>.<\/span><\/p>\n<!-- shortcode-tab -->\n<div class='shortcode-tab-container tab-count-5'>\n    <ul class='tabs'>\n                <li class=\"tab\">\n            <a class=\"shortcode-tab__trigger\" href=\"#\" data-header=\"What?_1\">\n                <div class=\"shortcode-tab-header selected\">\n                    <h4>\n                        What? <span class=\"screen-reader-text\">Tab Open<\/span>\n                    <\/h4>\n                <\/div>\n            <\/a>\n        <\/li>\n                <li class=\"tab\">\n            <a class=\"shortcode-tab__trigger\" href=\"#\" data-header=\"Why?_2\">\n                <div class=\"shortcode-tab-header \">\n                    <h4>\n                        Why? <span class=\"screen-reader-text\">Tab Closed<\/span>\n                    <\/h4>\n                <\/div>\n            <\/a>\n        <\/li>\n                <li class=\"tab\">\n            <a class=\"shortcode-tab__trigger\" href=\"#\" data-header=\"How?_3\">\n                <div class=\"shortcode-tab-header \">\n                    <h4>\n                        How? <span class=\"screen-reader-text\">Tab Closed<\/span>\n                    <\/h4>\n                <\/div>\n            <\/a>\n        <\/li>\n                <li class=\"tab\">\n            <a class=\"shortcode-tab__trigger\" href=\"#\" data-header=\"When?_4\">\n                <div class=\"shortcode-tab-header \">\n                    <h4>\n                        When? <span class=\"screen-reader-text\">Tab Closed<\/span>\n                    <\/h4>\n                <\/div>\n            <\/a>\n        <\/li>\n                <li class=\"tab\">\n            <a class=\"shortcode-tab__trigger\" href=\"#\" data-header=\"Who?_5\">\n                <div class=\"shortcode-tab-header \">\n                    <h4>\n                        Who? <span class=\"screen-reader-text\">Tab Closed<\/span>\n                    <\/h4>\n                <\/div>\n            <\/a>\n        <\/li>\n            <\/ul>\n        <!-- shortcode-accordion -->\n<div class=\"shortcode-accordion \" style=\"position: relative;\" >\n        <a class=\"shortcode-accordion__trigger\" data-header=\"What?_1\" href=\"#\">\n      <div class=\"shortcode-accordion__header\">\n          <h4>What? <span class=\"screen-reader-text\">Accordion Open<\/span><\/h4>\n          <span class=\"shortcode-accordion__header__arrow\"><\/span>\n      <\/div>\n    <\/a>\n    <div class=\"shortcode-accordion__body\">\n        <!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body>\n\n<h4>What is the scope of the change?<\/h4>\n<p>For the first phase, to maximize the effectiveness of recruitment efforts, all impacted groups will need to adapt business processes to match the new Salesforce architecture.<\/p>\n<p>NAU has purchased a second instance of Salesforce and Marketing Cloud. The first step is to implement the new Salesforce environments and adjust how data integrates with existing systems.<\/p>\n<h4>What would happen if we didn&rsquo;t make this change?<\/h4>\n<p>NAU&rsquo;s vision of <em>personalized attention to student success<\/em>&nbsp;cannot be achieved without this change. We would not be able to utilize the metric based, intelligent decision-making opportunities this change will bring to NAU.<\/p>\n\n\n    <\/body><\/html>\n\n    <\/div>\n<\/div>\n\n        <!-- shortcode-accordion -->\n<div class=\"shortcode-accordion shortcode-accordion--closed\" style=\"position: relative;\" >\n        <a class=\"shortcode-accordion__trigger\" data-header=\"Why?_2\" href=\"#\">\n      <div class=\"shortcode-accordion__header\">\n          <h4>Why? <span class=\"screen-reader-text\">Accordion Closed<\/span><\/h4>\n          <span class=\"shortcode-accordion__header__arrow\"><\/span>\n      <\/div>\n    <\/a>\n    <div class=\"shortcode-accordion__body\">\n        <!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body>\n\n<h4>Why is this change being made?<\/h4>\n<p>The landscape of higher education is changing. As it changes NAU must adapt as well or we will no longer be able to meet our mission to <em>enrich lives and create opportunities in Arizona and beyond<\/em>. We must create effective ways to share educational opportunities to prospective students beyond the traditional high school student.<\/p>\n\n\n    <\/body><\/html>\n\n    <\/div>\n<\/div>\n\n        <!-- shortcode-accordion -->\n<div class=\"shortcode-accordion shortcode-accordion--closed\" style=\"position: relative;\" >\n        <a class=\"shortcode-accordion__trigger\" data-header=\"How?_3\" href=\"#\">\n      <div class=\"shortcode-accordion__header\">\n          <h4>How? <span class=\"screen-reader-text\">Accordion Closed<\/span><\/h4>\n          <span class=\"shortcode-accordion__header__arrow\"><\/span>\n      <\/div>\n    <\/a>\n    <div class=\"shortcode-accordion__body\">\n        <!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body>\n\n<h4>How is this change being implemented?<\/h4>\n<p>This change is being implemented through a highly collaborative effort involving staff from Enrollment Management and Student Affairs (EMSA), Information Technology Services (ITS), University Marketing, and Salesforce Consulting. Additional groups may be added as the project moves forward. The project is being formally managed by ITS, with a dedicated development team and a functional leads team comprised of business analysts from both EMSA and University Marketing (see our <a href=\"https:\/\/in.nau.edu\/its\/connected-campus-crm-governance\/\" target=\"_blank\" rel=\"noopener noreferrer\">project governance structure<\/a> for more detailed information).&nbsp;Core project teams are in regular meetings to ensure the project is on track for our implementation date.<\/p>\n<h4>How will our day-to-day processes change?<\/h4>\n<p>Currently, for most of NAU faculty, staff, and students, there is no expectation that day-to-day changes will happen.&nbsp;Significant business process changes are expected for NAU staff members who regularly engage with our prospects and University Marketing who are making data-based decisions about how to best engage our diverse population of prospects.&nbsp;These changes will continue to be defined and vetted by all Stakeholders as the process continues.<\/p>\n<h4 class=\"paragraph ng-attr-widget\"><span class=\"ng-directive ng-binding\">How will Salesforce be different after Phase 1?&nbsp;<\/span><\/h4>\n<p><span class=\"ng-directive ng-binding\">Graduate, Online, and Connected Campus Prospects will be connected with our NAU Prospect Engagement Team through the new Salesforce setup. All Flagstaff Mountain Traditional Prospects will continue to engage with NAU through our current system. When a Graduate, Online, and Connected Campus Prospects begin their application they will move back into our current Business Processes.&nbsp;<\/span><\/p>\n<h4>How long will it take to implement the change?<\/h4>\n<p>Work on the Salesforce redesign began in Fall 2018 and is now moving into high gear. Our EMSA, ITS, and Marketing teams are all working closely with our Salesforce business partners to ensure we are meeting our goal of implementation in Fall 2019.<\/p>\n\n\n    <\/body><\/html>\n\n    <\/div>\n<\/div>\n\n        <!-- shortcode-accordion -->\n<div class=\"shortcode-accordion shortcode-accordion--closed\" style=\"position: relative;\" >\n        <a class=\"shortcode-accordion__trigger\" data-header=\"When?_4\" href=\"#\">\n      <div class=\"shortcode-accordion__header\">\n          <h4>When? <span class=\"screen-reader-text\">Accordion Closed<\/span><\/h4>\n          <span class=\"shortcode-accordion__header__arrow\"><\/span>\n      <\/div>\n    <\/a>\n    <div class=\"shortcode-accordion__body\">\n        <!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body>\n\n<h4>When will we know if the change was successful?<\/h4>\n<p>This change is an iterative process that will continue to grow and improve as we do, but an early objective is to successfully send communications to the targeted groups and track their progress towards application.<span class=\"ng-directive ng-binding\">&nbsp;<\/span><\/p>\n\n\n    <\/body><\/html>\n\n    <\/div>\n<\/div>\n\n        <!-- shortcode-accordion -->\n<div class=\"shortcode-accordion shortcode-accordion--closed\" style=\"position: relative;\" >\n        <a class=\"shortcode-accordion__trigger\" data-header=\"Who?_5\" href=\"#\">\n      <div class=\"shortcode-accordion__header\">\n          <h4>Who? <span class=\"screen-reader-text\">Accordion Closed<\/span><\/h4>\n          <span class=\"shortcode-accordion__header__arrow\"><\/span>\n      <\/div>\n    <\/a>\n    <div class=\"shortcode-accordion__body\">\n        <!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body>\n\n<h4>Who is most impacted by the redesign of Salesforce for Phase I?<\/h4>\n<ul>\n<li>EMSA<\/li>\n<li>University Marketing<\/li>\n<li>Project Team Members<\/li>\n<li>Students, Faculty, and Staff (General Users)<\/li>\n<\/ul>\n<h4>Who represents my area on the project team?<\/h4>\n<ul>\n<li>Please review our&nbsp; <a href=\"https:\/\/in.nau.edu\/its\/connected-campus-crm-governance\/\" target=\"_blank\" rel=\"noopener noreferrer\">Connected Campus CRM Project Governance page<\/a> for additional information on your area&rsquo;s project representative.<\/li>\n<\/ul>\n\n\n    <\/body><\/html>\n\n    <\/div>\n<\/div>\n\n    <\/div>\n\n<!-- shortcode-right-column -->\n<div class=\"shortcode-right-column\" >\n    <div class=\"shortcode-right-column__container\">\n<!-- shortcode-block -->\n<div class=\"shortcode-block\">\n      <div class=\"block-header\">\n        <h3>Contact the team<\/h3>\n    <\/div>\n          <div class=\"block-body\">\n      <div><a href=\"http:\/\/nau.co1.qualtrics.com\/jfe\/form\/SV_7NHrDZVS28hIVb7\" target=\"_blank\" rel=\"noopener noreferrer\">Provide feedback<\/a> to the Connected Campus Team<\/p>\n<\/div>\n          <\/div>\n  <\/div>\n\n<hr \/>\n<h4>Know the rules<\/h4>\n<p>All NAU employees and students should read and be familiar with the\u00a0<a href=\"https:\/\/nau.edu\/university-policy-library\/appropriate-use-of-information-technology-resources\/\">Appropriate Use of IT Resources<\/a>\u00a0policy.<\/p>\n<p><a href=\"https:\/\/nau.edu\/university-policy-library\/information-technology\/\">University IT policy manual<\/a><\/p>\n<hr \/>\n<h4><a href=\"https:\/\/in.nau.edu\/its\/connected-campus-crm-governance\/\" target=\"_blank\" rel=\"noopener noreferrer\">Project Governance<\/a><\/h4>\n<hr \/>\n<\/div>\n<\/div>\n\n<!-- shortcode-right-column -->\n<div class=\"shortcode-right-column\" >\n    <div class=\"shortcode-right-column__container\">\n<h4><strong>Wi-Fi Map in Arizona<\/strong><\/h4>\n<p><a href=\"https:\/\/www.google.com\/maps\/d\/u\/0\/viewer?ll=34.08899753072786%2C-111.3971859&amp;z=7&amp;mid=1SGruUB2pUzitjv-NroY4pFh-NR0Gm8-1\">Interactive Map<\/a> for access to free Wi-Fi hotspots throughout the state.<\/p>\n<p><a href=\"https:\/\/www.google.com\/maps\/d\/u\/0\/viewer?ll=34.08899753072786%2C-111.3971859&amp;z=7&amp;mid=1SGruUB2pUzitjv-NroY4pFh-NR0Gm8-1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-11409 size-uncropped-small\" src=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/162\/2021\/09\/Screen-Shot-2021-09-08-at-3.23.24-PM-300x112.png\" alt=\"\" width=\"300\" height=\"112\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/162\/2021\/09\/Screen-Shot-2021-09-08-at-3.23.24-PM-300x112.png 300w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/162\/2021\/09\/Screen-Shot-2021-09-08-at-3.23.24-PM.png 336w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Connected Campus CRM Transforming the prospect &amp; student engagement experience Salesforce, NAU&#8217;s primary prospect and student engagement tool is being expanded to provide consistent and effective recruitment and application experiences. The first phase of this project is to create effective tools for the teams that engage with and support the Graduate, Online, and Community Campus [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","ring_central_script_selection":"","footnotes":""},"class_list":["post-5253","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/its\/wp-json\/wp\/v2\/pages\/5253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/its\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/in.nau.edu\/its\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/its\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/its\/wp-json\/wp\/v2\/comments?post=5253"}],"version-history":[{"count":39,"href":"https:\/\/in.nau.edu\/its\/wp-json\/wp\/v2\/pages\/5253\/revisions"}],"predecessor-version":[{"id":17890,"href":"https:\/\/in.nau.edu\/its\/wp-json\/wp\/v2\/pages\/5253\/revisions\/17890"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/its\/wp-json\/wp\/v2\/media?parent=5253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}