{"id":1483,"date":"2018-02-09T17:28:53","date_gmt":"2018-02-09T17:28:53","guid":{"rendered":"https:\/\/nau.edu\/gpr\/?page_id=1483"},"modified":"2023-03-10T16:53:29","modified_gmt":"2023-03-10T16:53:29","slug":"community-commercial-tourism-emphasis","status":"publish","type":"page","link":"https:\/\/in.nau.edu\/department-geography-planning-recreation\/prm-degrees-and-programs\/community-commercial-tourism-emphasis\/","title":{"rendered":"PRM Community, Commercial & Tourism Emphasis"},"content":{"rendered":"

Community, Commercial & Tourism Emphasis<\/h1>\n
The unique combination of community and commercial recreation as a PRM emphasis reflects the continued merger of these two areas in the profession. Municipal recreation departments continue to adapt to the financial realities of tight budgets by generating more of their annual budgets through fees and charges. The fact that leisure spending exceeds $726 billion dollars a year indicates its importance to the national economy. This emphasis is designed to enhance the students preparation in community recreation programming, tourism and business. Students selecting this emphasis are preparing for careers with municipal, country, state and federal community based recreation services, travel and tourism organizations, convention and visitors bureaus, recreational retail or manufacturing or starting their own leisure service business.\u00a0<\/span><\/p>\n
Students within this emphasis will have the ability to:<\/p>\n
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Create, organize, identify sponsors, market, implement and evaluate large community events<\/li>\n
Describe the fundamental concepts and principles of ecotourism and sustainable development as it relates to transportation, lodging and cultural impacts.<\/li>\n
Use accounting and budgeting practices to prepare, analyze and interpret financial statements<\/li>\n
Respond to budgetary constraints while achieving the positive guest outcomes<\/li>\n
Develop, use and evaluate appropriate and effective strategies to address cultural differences, values and expectations in the planning and implementation of recreation programming.<\/li>\n
Plan, design and operate recreation facilities and adjoining areas to increase tourism, commercial, and community benefits<\/li>\n
Design programming in a manner that best promotes cultural and environmental awareness.<\/li>\n<\/ul>\n\n
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Applies to PRM students Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n
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Community, commercial & tourism emphasis<\/p>\n
Emphasis area: 18 credit hours<\/p>\n
Required courses (15 credit hours):<\/p>\n
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PRM 300 Ecotourism or GSP 276 Planning for Sustainable Tourism (3)<\/li>\n
PRM 325 Special Event Planning (3)<\/li>\n
PRM 423 Recreation Area and Facility Design (3)<\/li>\n
ACC 255 Principles of Accounting: Financial (3)<\/li>\n
HA 365 Hospitality Marketing OR<\/strong> MKT 303 Concepts in Marketing (3)<\/li>\n<\/ul>\n
Tourism track
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Select 1 additional course from the following:<\/p>\n
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HS 200 Healthy Lifestyles (3)<\/li>\n
HS 306 Methods for Community Health Promotion (3)<\/li>\n
POS 224 Government Administration (3)<\/li>\n
POS 325 Public Personnel Administration (3)<\/li>\n
HA 210 Guest Service Management (3)<\/li>\n
HE 384 Destination Development (30)<\/li>\n
HA 401 Resort Management (3)<\/li>\n<\/ul>\n<\/body><\/html>\n\n <\/div>\n<\/div>\n\n
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Parks and Recreation Management faculty contact for this emphasis is Dr. Charles Hammersley<\/a><\/p>\n\n
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Contact Parks and Recreation Management<\/h3>\n <\/div>\n
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