{"id":732,"date":"2018-04-25T18:58:59","date_gmt":"2018-04-25T18:58:59","guid":{"rendered":"https:\/\/nau.edu\/wa-franke-college-of-business\/?page_id=732"},"modified":"2023-12-21T23:09:00","modified_gmt":"2023-12-21T23:09:00","slug":"marketing","status":"publish","type":"page","link":"https:\/\/in.nau.edu\/college-business\/programs\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<div class=\"nau-block nau-block-left-nav-top-bound\">\n    \t<button id=\"left-nav-toggle-btn\" onclick=\"toggleNav();\">\n\t\tON THIS PAGE \n\t\t<i id=\"chevron-icon\" class=\"fas fa-solid fa-chevron-down\"><\/i>\n\t<\/button>\n\t<div id=\"left-nav-menu-track\">\n\t\t<div id=\"left-nav-wrapper\">\n\t\t\t<div class=\"rfi-above-anchor-tags\">\n\t\t\t\t<div class=\"ri-container\">\n\t\t\t\t\t<a href=\"https:\/\/nau.edu\/admissions\/request-information\/\" id=\"request-info\" class=\"btn bg-true-blue left-nav-menu-bottom-button display-mobile\">Request info&nbsp;&nbsp;<\/a>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"left-nav-menu\">\n\t\t\t\t<div class=\"menu-section menu-section-links\"><h6 class=\"hidden-mobile left-nav-list-header\">ON THIS PAGE<\/h6><ul class=\"left-nav-menu-list left-nav-automatic on-this-page\"><\/ul><div class=\"ri-container\"><a href=\"https:\/\/nau.edu\/admissions\/request-information\/\" id=\"request-info\" class=\"btn bg-true-blue left-nav-menu-bottom-button display-mobile\">Request info&nbsp;&nbsp;<\/a><\/div><\/div>\t\t\t\t\t\t\t\t<div class=\"menu-section backcolor\">\n\t\t\t\t\t<div class=\"header\">\n\t\t\t\t\t\tHOW CAN WE HELP?\t\t\t\t\t<\/div>\n\t\t\t\t\t<ul class=\"responsive-icons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"tel:928-523-3657\"><img decoding=\"async\" src=\"https:\/\/in.nau.edu\/wp-content\/themes\/nau-marketing-2021\/img\/icon-phone.svg\" alt=\"Telephone:\"> 928-523-3657<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"mailto:fcb@nau.edu\"><img decoding=\"async\" src=\"https:\/\/in.nau.edu\/wp-content\/themes\/nau-marketing-2021\/img\/icon-email.svg\" alt=\"Email:\"><span class=\"left-nav-email\"> fcb&#8203;@nau.edu <\/span><\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<section class=\"nau-block left-nav-section\"><header class=\"entry-header\"><div class=\"breadcrumb\"><ol class=\"breadcrumbs\"><li><a href=\"https:\/\/in.nau.edu\">IN<\/a><span class=\"breadcrumb-chevron\" aria-hidden=\"true\">&gt;<\/span><\/li><li><a href=\"https:\/\/in.nau.edu\/college-business\">College Business<\/a><span class=\"breadcrumb-chevron\" aria-hidden=\"true\">&gt;<\/span><\/li><li class=\"current\">Pages<\/li><\/ol><\/div><h1 class=\"entry-title text-left \">Marketing<\/h1><hr class=\"h1-hr  text-left \" role=\"none\"><\/header><!-- .entry-header --><\/section><!-- <section class=\"nau-block left-nav-section grid-md-12\">\n    <header class=\"entry-header\">\n        <h1 class=\"entry-title text-left \" tabindex=\"0\" id=\"h1-first\">Dummy H1<\/h1>\n        <hr class=\"h1-hr  text-left \" role=\"none\">\n    <\/header>\n<\/section> -->\n\n<section class=\"nau-block left-nav-section grid-md-12\">\n    <div class=\"page-content\">\n        \n\n<p>Businesses requires robust strategy to drive market entry, meet customer needs, and make money. Marketing takes responsibility for marketplace understanding and customer insight. As a marketer, you&#8217;ll play a lead role in your organization\u2013whether for-profit, non-profit, or governmental\u2013to crack the code and promote marketing strategy and tactical execution.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Through your marketing major, you\u2019ll build skills gathering and analyzing insights into customer interests, practicing strategy development, and executing your vision across product, pricing, communications, and channel decisions. You\u2019ll also prepare to land roles spanning an impressive range of industries in brand marketing, communications, digital strategy, product management, public relations, and sales.<\/p>\n\n\n\n<p>Preparing you for your entry into the job market, we&#8217;ve developed a <a href=\"https:\/\/in.nau.edu\/college-business\/clubs-organizations\/professional-selling-program\/\">Professional Selling Program<\/a> option to prepare you for professional sales roles through our high-quality curriculum and robust access to networking and sales competitions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Program details<\/h2>\n\n\n\n<section  \n    class=\"nau-block nau-block-panels reduceSpaceBelowThisBlock  \" \n    data-layout_mobile=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextVertical  photoAspect-16-9\"\n        data-layout_tablet=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextVertical  photoAspect-16-9\"\n        data-layout_desktop=\"groupLayout-Grid gutter_Default panelLayoutPhotoTextVertical  photoAspect-4-3\"\n        data-layout_xl=\"groupLayout-Grid gutter_Default panelLayoutPhotoTextVertical  photoAspect-4-3\">\n\n    <div class=\"background-wrapper\">\n        <div class=\"block-main-content\">\n            \n            \n            \n            \n            \n            <div class=\"panel-wrapper\">\n                \n                                \n                        <div class=\"panel bg-gold  panelTypePhotoText    hasLink panelLinkTypeArrow\"\n                            data-role=\"tabpanel\"\n                            data-panel=\"panel--0\"\n                            id=\"panel--0\">\n\n                                                            <a href=\"https:\/\/in.nau.edu\/college-business\/undergraduate\/bs-marketing\/\"\n                                    target=\"\"\n                                    alt=\"Learn more\">\n                            \n                                                                    <picture>\n                                            <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2022\/07\/1351_andrea_gonzalez_20200214-2000x1365.jpg\" media=\"(min-width: 1650px)\" \/><!-- xl -->\n                                            <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2022\/07\/1351_andrea_gonzalez_20200214-2000x1365.jpg\" media=\"(min-width: 1100px)\" \/><!-- desktop -->\n                                            <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2022\/07\/1351_andrea_gonzalez_20200214-1200x675.jpg\" media=\"(min-width: 768px)\" \/><!-- tablet -->\n                                            <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2022\/07\/1351_andrea_gonzalez_20200214-800x450.jpg\" media=\"(min-width: 0px)\" \/><!-- mobile --><img decoding=\"async\" src=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2022\/07\/1351_andrea_gonzalez_20200214.jpg\" alt=\"Student sitting at a table and studying with a textbook and a laptop.\"  \/>                                        <\/picture>\n                                        <div class=\"content\">\n                                            <div class=\"text-wrapper\">\n                                                \n                                                                                                    <h3 class=\" h4\">Explore program details<\/h3>\n                                                \n                                                                                            <\/div>\n                                            \n                                                                                                                                            \n                                                <span role=\"none\" class=\"panel-link panelLinkTypeArrow\"><\/span>\n                                                                                    <\/div>\n                                    \n                                                                    <\/a>\n                                \n                                                        <\/div>\n                    \n                        <div class=\"panel bg-green  panelTypePhotoText    hasLink panelLinkTypeArrow\"\n                            data-role=\"tabpanel\"\n                            data-panel=\"panel--1\"\n                            id=\"panel--1\">\n\n                                                            <a href=\"https:\/\/legacy.nau.edu\/request-information\/\"\n                                    target=\"_blank\"\n                                    alt=\"Learn more\">\n                            \n                                                                    <picture>\n                                            <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2022\/07\/8963_FCB_20191113-2000x1365.jpg\" media=\"(min-width: 1650px)\" \/><!-- xl -->\n                                            <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2022\/07\/8963_FCB_20191113-2000x1365.jpg\" media=\"(min-width: 1100px)\" \/><!-- desktop -->\n                                            <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2022\/07\/8963_FCB_20191113-1200x675.jpg\" media=\"(min-width: 768px)\" \/><!-- tablet -->\n                                            <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2022\/07\/8963_FCB_20191113-800x450.jpg\" media=\"(min-width: 0px)\" \/><!-- mobile --><img decoding=\"async\" src=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2022\/07\/8963_FCB_20191113.jpg\" alt=\"Students watching a presentation.\"  \/>                                        <\/picture>\n                                        <div class=\"content\">\n                                            <div class=\"text-wrapper\">\n                                                \n                                                                                                    <h3 class=\" h4\">Request more information<\/h3>\n                                                \n                                                                                            <\/div>\n                                            \n                                                                                                                                            \n                                                <span role=\"none\" class=\"panel-link panelLinkTypeArrow\"><\/span>\n                                                                                    <\/div>\n                                    \n                                                                    <\/a>\n                                \n                                                        <\/div>\n                                                <\/div>\n\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section  \n    class=\"nau-block nau-block-panels   \" \n    data-layout_mobile=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextVertical  photoAspect-4-1\"\n        data-layout_tablet=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextVertical  photoAspect-4-1\"\n        data-layout_desktop=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextVertical  photoAspect-4-1\"\n        data-layout_xl=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextVertical  photoAspect-4-1\">\n\n    <div class=\"background-wrapper\">\n        <div class=\"block-main-content\">\n            \n            \n            \n            \n            \n            <div class=\"panel-wrapper\">\n                \n                                \n                        <div class=\"panel bg-twilight-xxx-light  panelTypePhotoText    hasLink panelLinkTypeArrow\"\n                            data-role=\"tabpanel\"\n                            data-panel=\"panel--0\"\n                            id=\"panel--0\">\n\n                                                            <a href=\"https:\/\/in.nau.edu\/college-business\/certificates\/marketing\/\"\n                                    target=\"\"\n                                    alt=\"\">\n                            \n                                                                    <picture>\n                                            <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2023\/12\/9175_cheyann_yamashiro_20220111-2000x500.jpg\" media=\"(min-width: 1650px)\" \/><!-- xl -->\n                                            <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2023\/12\/9175_cheyann_yamashiro_20220111-2000x500.jpg\" media=\"(min-width: 1100px)\" \/><!-- desktop -->\n                                            <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2023\/12\/9175_cheyann_yamashiro_20220111-1200x300.jpg\" media=\"(min-width: 768px)\" \/><!-- tablet -->\n                                            <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2023\/12\/9175_cheyann_yamashiro_20220111-800x200.jpg\" media=\"(min-width: 0px)\" \/><!-- mobile --><img decoding=\"async\" src=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2023\/12\/9175_cheyann_yamashiro_20220111-scaled.jpg\" alt=\"Student on her laptop outdoors.\"  \/>                                        <\/picture>\n                                        <div class=\"content\">\n                                            <div class=\"text-wrapper\">\n                                                \n                                                                                                    <h3 class=\" h4\">Marketing certificate<\/h3>\n                                                \n                                                                                            <\/div>\n                                            \n                                                                                                                                            \n                                                <span role=\"none\" class=\"panel-link panelLinkTypeArrow\"><\/span>\n                                                                                    <\/div>\n                                    \n                                                                    <\/a>\n                                \n                                                        <\/div>\n                                                <\/div>\n\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\">Business marketing student organizations<\/h2>\n\n\n\n<p>In the Franke business division, we offer several clubs to choose from and help broaden your marketing experience. Here, you&#8217;ll network with peers and mentors while rounding out your classroom learning. Take a look, attend a few meetings, and discover the organizations that are the perfect match for you.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/in.nau.edu\/college-business\/clubs-organizations\/\">Explore clubs<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"block-6a04d0c4-dbc3-4bed-a901-dbed1ae8fbb0\">Additional resources<\/h2>\n\n\n\n\n<!-- removed margin utility classes pt-0 mb-0 mb-md-70 mb-lg-100 -->\n<section class=\"nau-block headline-image-wysiwyg  color-scheme-blue \">\n    <header class=\"hiw-head-and-hero-wrapper\">\n\n        \n        <picture>\n            <source media=\"(min-width: 1100px)\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2022\/08\/5790_sun_student_workers_20150311-2000x1125.jpg\">\n            <source media=\"(min-width: 768px)\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2022\/08\/5790_sun_student_workers_20150311-1200x900.jpg\">\n            <img decoding=\"async\" src=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/322\/2022\/08\/5790_sun_student_workers_20150311-800x600.jpg\" alt=\"Students working together designing graphics.\">\n        <\/picture>\n    <\/header>\n\n    <div class=\"hiw-innerblockwrapper  \">\n        \n        <!--h3><\/h3-->\n\n        <div class=\"wp-block-columns\">\n            <div class=\"wp-block-column\"><\/div>                    <\/div>\n\n                \n        <div class=\"wp-block-buttons alignright\">\n                                        <div class=\"wp-block-button is-style-primary-blue\"><a\n                                        href=\"https:\/\/directory.nau.edu\/departments?id=10310\"\n                                        target=\"\" class=\"wp-block-button__link\">\n                                    Meet our faculty                                <\/a>\n                            <\/div>\n                                                        <div class=\"wp-block-button is-style-primary-blue\"><a\n                                        href=\"https:\/\/in.nau.edu\/college-business\/student-resources\/scholarships\/\"\n                                        target=\"\" class=\"wp-block-button__link\">\n                                    Find scholarships                                <\/a>\n                            <\/div>\n                                                        <div class=\"wp-block-button is-style-primary-gold\"><a\n                                        href=\"https:\/\/legacy.nau.edu\/admissions\/how-to-apply\/\"\n                                        target=\"_blank\" class=\"wp-block-button__link\">\n                                    Apply to NAU                                <\/a>\n                            <\/div>\n                   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nau-block-left-nav-bottom-bound\">\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":645,"featured_media":10006,"parent":8162,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","ring_central_script_selection":"","footnotes":""},"class_list":["post-732","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/college-business\/wp-json\/wp\/v2\/pages\/732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/college-business\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/in.nau.edu\/college-business\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/college-business\/wp-json\/wp\/v2\/users\/645"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/college-business\/wp-json\/wp\/v2\/comments?post=732"}],"version-history":[{"count":43,"href":"https:\/\/in.nau.edu\/college-business\/wp-json\/wp\/v2\/pages\/732\/revisions"}],"predecessor-version":[{"id":13432,"href":"https:\/\/in.nau.edu\/college-business\/wp-json\/wp\/v2\/pages\/732\/revisions\/13432"}],"up":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/college-business\/wp-json\/wp\/v2\/pages\/8162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/college-business\/wp-json\/wp\/v2\/media\/10006"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/college-business\/wp-json\/wp\/v2\/media?parent=732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}