Mission and vision
Mission
The W. A. Franke College of Business is a professional community of students, faculty, staff, alumni, and employers engaged in creating an interactive, innovative, and relevant undergraduate and graduate business education. Through The Frank Experience, we provide access to opportunities and expertise in support of student success.
Vision
The Franke Experience will enable our undergraduate and graduate students to develop the competencies essential for success in their professional endeavors and life pursuits.
Values
Engagement and community
- Dedicated, inspiring, and approachable faculty and staff
- High levels of engagement with students, alumni, prospective employers, and the Arizona/Southwest region business community
- Serving underserved, first-generation, and diverse college student populations
Impact and learning
- Innovative instruction and opportunities offering students relevant knowledge, skills, and abilities
- Research faculty with current knowledge, generating impactful intellectual contributions in applied, discipline-based, and pedagogical research
- Teaching faculty with applied knowledge, enhanced by relevant consulting, continuing education, and professional development activities
Integrity and professionalism
- Learning environment characterized by ethical and principled behaviors modeled by our students, faculty, and staff
- Students prepared with employer-preferred qualities, skills, and knowledge
Goals
Engagement and community
GOAL 1 – Increase opportunities for engagement among faculty, staff, students, alumni, employers, and the Arizona/Southwest region business community.
GOAL 2 – Increase curriculum consistency, accountability, and leadership opportunities within the FCB.
Impact and learning
GOAL 3 – Provide a rigorous business education that has an externally validated level of quality and is responsive to industry and student needs.
GOAL 4 – Increase faculty development and success in impactful research and teaching through continued focus on currency in the academic field and continuous improvement.
Integrity and professionalism
GOAL 5 – Offer opportunities that prepare students for professional and personal success in a diverse global economy.