{"id":2098,"date":"2019-01-07T10:13:12","date_gmt":"2019-01-07T17:13:12","guid":{"rendered":"https:\/\/in.nau.edu\/campus-health-services\/?page_id=2098"},"modified":"2025-01-07T16:08:36","modified_gmt":"2025-01-07T23:08:36","slug":"jack-facts","status":"publish","type":"page","link":"https:\/\/in.nau.edu\/campus-health-services\/health-promotion\/jack-facts\/","title":{"rendered":"Jack Facts"},"content":{"rendered":"<h1>Health Promotion<\/h1>\n<h2>#JackFacts Social Norm Campaigns<\/h2>\n<p>Have you ever heard that everyone at NAU smokes pot? Or, everyone drinks in college?\u00a0These are all\u00a0<em>perceptions<\/em>, often incorrect, based on what people have heard or seen from peers.<\/p>\n<p>Each year, Health Promotion surveys NAU students about their health and wellness.\u00a0 The outcomes of these surveys are used to create Health Promotion&#8217;s annual Social Norms Campaigns, which you may have seen around campus.<\/p>\n<!-- shortcode-tab -->\n<div class='shortcode-tab-container tab-count-4'>\n    <ul class='tabs'>\n                <li class=\"tab\">\n            <a class=\"shortcode-tab__trigger\" href=\"#\" data-header=\"Current NAU statistics_1\">\n                <div class=\"shortcode-tab-header selected\">\n                    <h4>\n                        Current NAU statistics <span class=\"screen-reader-text\">Tab Open<\/span>\n                    <\/h4>\n                <\/div>\n            <\/a>\n        <\/li>\n                <li class=\"tab\">\n            <a class=\"shortcode-tab__trigger\" href=\"#\" data-header=\"What is a social norm campaign?_2\">\n                <div class=\"shortcode-tab-header \">\n                    <h4>\n                        What is a social norm campaign? <span class=\"screen-reader-text\">Tab Closed<\/span>\n                    <\/h4>\n                <\/div>\n            <\/a>\n        <\/li>\n                <li class=\"tab\">\n            <a class=\"shortcode-tab__trigger\" href=\"#\" data-header=\"What are\u00a0social norms?_3\">\n                <div class=\"shortcode-tab-header \">\n                    <h4>\n                        What are\u00a0social norms? <span class=\"screen-reader-text\">Tab Closed<\/span>\n                    <\/h4>\n                <\/div>\n            <\/a>\n        <\/li>\n                <li class=\"tab\">\n            <a class=\"shortcode-tab__trigger\" href=\"#\" data-header=\"Survey methods_4\">\n                <div class=\"shortcode-tab-header \">\n                    <h4>\n                        Survey methods <span class=\"screen-reader-text\">Tab Closed<\/span>\n                    <\/h4>\n                <\/div>\n            <\/a>\n        <\/li>\n            <\/ul>\n        <!-- shortcode-accordion -->\n<div class=\"shortcode-accordion \" style=\"position: relative;\" >\n        <a class=\"shortcode-accordion__trigger\" data-header=\"Current NAU statistics_1\" href=\"#\">\n      <div class=\"shortcode-accordion__header\">\n          <h4>Current NAU statistics <span class=\"screen-reader-text\">Accordion Open<\/span><\/h4>\n          <span class=\"shortcode-accordion__header__arrow\"><\/span>\n      <\/div>\n    <\/a>\n    <div class=\"shortcode-accordion__body\">\n        <!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body>\n\n<ul>\n<li>80% of NAU students have not used marijuana in the last 30 days (AZIHE survey spring 2018, n=710)<\/li>\n<li>88% of NAU students have not blacked out from drinking in the past year (AZIHE survey spring 2018, n= 710)<\/li>\n<li>90% of NAU students have not driven after drinking in the past month (AZIHE survey spring 2018, n=710)<\/li>\n<li>85% of NAU students say having five straight drinks on a regular basis poses significant risk (AZIHE survey spring 2018, n=710)<\/li>\n<li>90% of NAU students say using someone else&rsquo;s prescription drugs carries a significant risk (AZIHE survey spring 2018, n=710)<\/li>\n<li>81% of NAU students say preventing violence should be a priority on campus (AZIHE survey spring 2018, n=710)<\/li>\n<li>90% of NAU students have not used someone else&rsquo;s prescription stimulants in the past year (AZIHE spring survey 2018, n=710)<\/li>\n<\/ul>\n\n\n    <\/body><\/html>\n\n    <\/div>\n<\/div>\n\n        <!-- shortcode-accordion -->\n<div class=\"shortcode-accordion shortcode-accordion--closed\" style=\"position: relative;\" >\n        <a class=\"shortcode-accordion__trigger\" data-header=\"What is a social norm campaign?_2\" href=\"#\">\n      <div class=\"shortcode-accordion__header\">\n          <h4>What is a social norm campaign? <span class=\"screen-reader-text\">Accordion Closed<\/span><\/h4>\n          <span class=\"shortcode-accordion__header__arrow\"><\/span>\n      <\/div>\n    <\/a>\n    <div class=\"shortcode-accordion__body\">\n        <!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body>\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-uncropped-small wp-image-2137 aligncenter\" src=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-07-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-07-300x169.jpg 300w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-07-768x432.jpg 768w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-07-1024x576.jpg 1024w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-07-600x338.jpg 600w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-07.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Social norm campaigns use&nbsp;<em>social norms,&nbsp;<\/em>or the statistics you see on each poster,&nbsp;to challenge flawed perceptions and increase knowledge about actual NAU student behavior.<\/p>\n\n\n    <\/body><\/html>\n\n    <\/div>\n<\/div>\n\n        <!-- shortcode-accordion -->\n<div class=\"shortcode-accordion shortcode-accordion--closed\" style=\"position: relative;\" >\n        <a class=\"shortcode-accordion__trigger\" data-header=\"What are\u00a0social norms?_3\" href=\"#\">\n      <div class=\"shortcode-accordion__header\">\n          <h4>What are\u00a0social norms? <span class=\"screen-reader-text\">Accordion Closed<\/span><\/h4>\n          <span class=\"shortcode-accordion__header__arrow\"><\/span>\n      <\/div>\n    <\/a>\n    <div class=\"shortcode-accordion__body\">\n        <!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body>\n\n<p>Social norms are customs and beliefs accepted by a group that guide people&rsquo;s behavior. These norms are perceptions<em>,&nbsp;<\/em>or thoughts and ideas of what &ldquo;normal&rdquo; behaviors are. People often adopt an &ldquo;everyone else is doing it&rdquo; mentality based on their peers and other people around them.<\/p>\n<p>Many times these perceptions are incorrect. For example, one perception is everyone at NAU smokes pot. In reality 80% of NAU students reported that they did NOT use marijuana in the last 30 days. This statistic came from the 2017 AZIHE survey conducted on campus. To learn more about the surveys and our data collection methods, see the next FAQ section.<\/p>\n\n\n    <\/body><\/html>\n\n    <\/div>\n<\/div>\n\n        <!-- shortcode-accordion -->\n<div class=\"shortcode-accordion shortcode-accordion--closed\" style=\"position: relative;\" >\n        <a class=\"shortcode-accordion__trigger\" data-header=\"Survey methods_4\" href=\"#\">\n      <div class=\"shortcode-accordion__header\">\n          <h4>Survey methods <span class=\"screen-reader-text\">Accordion Closed<\/span><\/h4>\n          <span class=\"shortcode-accordion__header__arrow\"><\/span>\n      <\/div>\n    <\/a>\n    <div class=\"shortcode-accordion__body\">\n        <!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body>\n\n<p>All surveys are kept anonymous and students are asked to answer truthfully to ensure honest, accurate responses.<\/p>\n<p>Every year the Health Promotion team collaborates with NAU&rsquo;s assessment office to distribute the following surveys:<\/p>\n<ul>\n<li>The American College Health Association-National College Health Assessment (ACHA-NCHA) survey,&nbsp;a nationally recognized research survey aimed to collect data about students&rsquo; health habits, behaviors, and perceptions<\/li>\n<li>The Arizona Institutions of Higher Education (AZIHE) Network survey, which assesses Arizona students&rsquo; behaviors and perceptions surrounding alcohol, other drugs, and violence<\/li>\n<\/ul>\n<p>Each survey is sent to a random and representative sample of NAU students. The sample is carefully selected to represent the population of NAU students as a whole. The sample size is indicated on each poster (n = #). Each statistic we have is true and representative of the NAU student body. Even if some people are not completely truthful, results are usually accurate within a small margin of error (only a few percentage points).<\/p>\n<p>For more information on the assessment protocol visit the&nbsp;<a href=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Internal-EMSA-Survey-Assistance-Protocol.pdf\">EMSA Assessment Protocol<\/a><\/p>\n<p>They most current surveys NAU Health Promotion uses are AZIHE Spring 2018 and ACHA Spring 2017.<\/p>\n\n\n    <\/body><\/html>\n\n    <\/div>\n<\/div>\n\n    <\/div>\n<\/p>\n<!-- shortcode-right-column -->\n<div class=\"shortcode-right-column\" >\n    <div class=\"shortcode-right-column__container\"><\/p>\n<p><!-- shortcode-contact -->\n<div class=\"shortcode-contact\">\n    <div class=\"contact-header\">\n        <h3>Questions?<\/h3>\n    <\/div>\n    <div class=\"contact-body\">\n                <a href=\"mailto:healthpromotion@nau.edu\" aria-label=\"Questions?: Email Address\" title=\"Email Address\">\n            <div class=\"contact-icon-container\">\n                <i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\n                <span class=\"sr-only\">Email:<\/span>\n            <\/div>\n            <div class=\"contact-email\">healthpromotion&#8203;@nau.edu<\/div>\n        <\/a>\n                        <a href=\"tel:928-523-6867\" aria-label=\"Questions?: Telephone Number\" title=\"Telephone Number\">\n            <div class=\"contact-icon-container\">\n                <i class=\"fas fa-phone\" aria-hidden=\"true\"><\/i>\n                <span class=\"sr-only\">Call:<\/span>\n            <\/div>\n            <div class=\"contact-phone\">928-523-6867<\/div>\n        <\/a>\n            <\/div>\n<\/div>\n\n<\/p>\n<h4 style=\"text-align: center;\">Current Social Norm Campaign<\/h4>\n<p style=\"text-align: center;\"><em>Click each image to see more!<\/em><\/p>\n<p><a href=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2131 size-uncropped-small\" src=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-01-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-01-300x169.jpg 300w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-01-768x432.jpg 768w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-01-1024x576.jpg 1024w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-01-600x338.jpg 600w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-01.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-02.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2132 size-uncropped-small\" src=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-02-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-02-300x169.jpg 300w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-02-768x432.jpg 768w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-02-1024x576.jpg 1024w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-02-600x338.jpg 600w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-02.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2133 size-uncropped-small\" src=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-03-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-03-300x169.jpg 300w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-03-768x432.jpg 768w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-03-1024x576.jpg 1024w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-03-600x338.jpg 600w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-03.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-04.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2134 size-uncropped-small\" src=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-04-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-04-300x169.jpg 300w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-04-768x432.jpg 768w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-04-1024x576.jpg 1024w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-04-600x338.jpg 600w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-04.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-05.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2135 size-uncropped-small\" src=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-05-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-05-300x169.jpg 300w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-05-768x432.jpg 768w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-05-1024x576.jpg 1024w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-05-600x338.jpg 600w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-05.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-06.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2136 size-uncropped-small\" src=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-06-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-06-300x169.jpg 300w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-06-768x432.jpg 768w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-06-1024x576.jpg 1024w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-06-600x338.jpg 600w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-06.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-07.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2137 size-uncropped-small\" src=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-07-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-07-300x169.jpg 300w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-07-768x432.jpg 768w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-07-1024x576.jpg 1024w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-07-600x338.jpg 600w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/202\/Sloth-Plasma-07.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Health Promotion #JackFacts Social Norm Campaigns Have you ever heard that everyone at NAU smokes pot? Or, everyone drinks in college?\u00a0These are all\u00a0perceptions, often incorrect, based on what people have heard or seen from peers. Each year, Health Promotion surveys NAU students about their health and wellness.\u00a0 The outcomes of these surveys are used to [&hellip;]<\/p>\n","protected":false},"author":422,"featured_media":460,"parent":457,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","ring_central_script_selection":"","footnotes":""},"class_list":["post-2098","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/campus-health-services\/wp-json\/wp\/v2\/pages\/2098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/campus-health-services\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/in.nau.edu\/campus-health-services\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/campus-health-services\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/campus-health-services\/wp-json\/wp\/v2\/comments?post=2098"}],"version-history":[{"count":3,"href":"https:\/\/in.nau.edu\/campus-health-services\/wp-json\/wp\/v2\/pages\/2098\/revisions"}],"predecessor-version":[{"id":8585,"href":"https:\/\/in.nau.edu\/campus-health-services\/wp-json\/wp\/v2\/pages\/2098\/revisions\/8585"}],"up":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/campus-health-services\/wp-json\/wp\/v2\/pages\/457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/campus-health-services\/wp-json\/wp\/v2\/media\/460"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/campus-health-services\/wp-json\/wp\/v2\/media?parent=2098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}