{"id":127,"date":"2024-04-09T21:49:00","date_gmt":"2024-04-09T21:49:00","guid":{"rendered":"https:\/\/nau.edu\/brand-strategic-communications\/?p=127"},"modified":"2025-01-29T19:38:58","modified_gmt":"2025-01-29T19:38:58","slug":"la-cuesta-collection-louie-lumberjack-1978","status":"publish","type":"post","link":"https:\/\/in.nau.edu\/brand-strategic-communications\/blog\/la-cuesta-collection-louie-lumberjack-1978\/","title":{"rendered":"The Vault \u2013 La Cuesta: Louie the Lumberjack"},"content":{"rendered":"\n<p>While the legacy of Louie the Lumberjack is stronger than ever, his current form is the evolution of over 50 years of transformative mascot designs. While many variations have existed before and have been developed after this particular version, the 1978 Louie stands proud in the history of our mascot design as the cover art of the last edition of the La Cuesta yearbook, also published in 1978. Click the image below to explore the digital version of the final pages of La Cuesta.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"499\" src=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/Northern_Arizona_University_Flagstaff_cover_1978.jpg\" alt=\"Louie the Lumberjack, on the cover of Northern Arizona University's 1978 yearbook.\" data-id=\"129\" data-full-url=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/Northern_Arizona_University_Flagstaff_cover_1978.jpg\" data-link=\"https:\/\/in.nau.edu\/brand-strategic-communications\/northern_arizona_university_flagstaff_cover_1978\/\" class=\"wp-image-129\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Northern_Arizona_University_Flagstaff_cover_1978.jpg 383w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Northern_Arizona_University_Flagstaff_cover_1978-230x300.jpg 230w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><figcaption class=\"blocks-gallery-item__caption\">La Cuesta Yearbook, 1978<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"423\" height=\"600\" src=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/Adidas-Louie-SST-CLEAN-423x600-1.png\" alt=\"Louie the Lumberjack, N A U's 1978 logo, featured on a t-shirt in the La Cuesta Collection by College Vault.\" data-id=\"130\" data-full-url=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/Adidas-Louie-SST-CLEAN-423x600-1.png\" data-link=\"https:\/\/in.nau.edu\/brand-strategic-communications\/adidas-louie-sst-clean-423x600-1\/\" class=\"wp-image-130\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Adidas-Louie-SST-CLEAN-423x600-1.png 423w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Adidas-Louie-SST-CLEAN-423x600-1-212x300.png 212w\" sizes=\"auto, (max-width: 423px) 100vw, 423px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>All images courtesy of&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/libraryguides.nau.edu\/c.php?g=770465\" target=\"_blank\">Cline Library Special Collections and Archives<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the legacy of Louie the Lumberjack is stronger than ever, his current form is the evolution of over 50 years of transformative mascot designs. While many variations have existed before and have been developed after this particular version, the 1978 Louie stands proud in the history of our mascot design as the cover art [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,4,5],"tags":[],"class_list":["post-127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-la-cuesta-collection","category-trademark-licensing"],"acf":[],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/posts\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":2,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/posts\/127\/revisions"}],"predecessor-version":[{"id":142,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/posts\/127\/revisions\/142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/media\/117"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/categories?post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/tags?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}