{"id":102,"date":"2024-03-18T21:13:00","date_gmt":"2024-03-18T21:13:00","guid":{"rendered":"https:\/\/nau.edu\/brand-strategic-communications\/?p=102"},"modified":"2025-01-29T19:40:10","modified_gmt":"2025-01-29T19:40:10","slug":"la-cuesta-collection-block-a-mark","status":"publish","type":"post","link":"https:\/\/in.nau.edu\/brand-strategic-communications\/blog\/la-cuesta-collection-block-a-mark\/","title":{"rendered":"The Vault \u2013 La Cuesta: the Block \u201cA\u201d Mark"},"content":{"rendered":"\n<p>The block \u201cA,\u201d although iconic across all three state institutions with their respective \u201cArizona\u201d designations, has been prevalent across the NAU Campus for years. Images from the early 1940s show variations of the \u201cA\u201d adorning the roof of Old Main during our time as Arizona State College (ASC).<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"203\" src=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/1942_Old_Main__front_view_with_the_large_A_on_the_roof-300x203-1.jpg\" alt=\"&quot;Block A&quot; featured above Old Main on N A U's campus in 1942.\" data-id=\"109\" data-full-url=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/1942_Old_Main__front_view_with_the_large_A_on_the_roof-300x203-1.jpg\" data-link=\"https:\/\/in.nau.edu\/brand-strategic-communications\/1942_old_main__front_view_with_the_large_a_on_the_roof-300x203-1\/\" class=\"wp-image-109\"\/><figcaption class=\"blocks-gallery-item__caption\">Old Main, 1942<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"248\" height=\"186\" src=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/1947_Old_Main_student_with_the_mascot_dog_Mike-248x186-1.jpg\" alt=\"A student with N A U's mascot, standing in front of Old Main, featuring a &quot;Block A&quot; sign.\" data-id=\"110\" data-full-url=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/1947_Old_Main_student_with_the_mascot_dog_Mike-248x186-1.jpg\" data-link=\"https:\/\/in.nau.edu\/brand-strategic-communications\/1947_old_main_student_with_the_mascot_dog_mike-248x186-1\/\" class=\"wp-image-110\"\/><figcaption class=\"blocks-gallery-item__caption\">Student with \u201cMike\u201d the mascot in front of Old Main, 1947<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The block \u201cA\u201d continued to remain an important part of our brand history, eventually ending up as the identifier on several sports uniforms, including ASC \/ NAU cheer, golf, and ski teams.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"191\" height=\"240\" src=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/1946_Lumberjack_football_game-191x240-1.jpg\" alt=\"A S C Cheer Squad members featuring the &quot;Block A&quot; symbol at N A U in 1946.\" data-id=\"108\" data-full-url=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/1946_Lumberjack_football_game-191x240-1.jpg\" data-link=\"https:\/\/in.nau.edu\/brand-strategic-communications\/1946_lumberjack_football_game-191x240-1\/\" class=\"wp-image-108\"\/><figcaption class=\"blocks-gallery-item__caption\">ASC Cheer Squad members, 1946<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"464\" height=\"348\" src=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/Arizona_State_College_Flagstaff_Golf_Team_circa_1962-464x348-1.jpg\" alt=\"A S C Men\u2019s Golf Team featuring the &quot;Block A&quot; symbol at N A U in 1962.\" data-id=\"107\" data-full-url=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/Arizona_State_College_Flagstaff_Golf_Team_circa_1962-464x348-1.jpg\" data-link=\"https:\/\/in.nau.edu\/brand-strategic-communications\/arizona_state_college_flagstaff_golf_team_circa_1962-464x348-1\/\" class=\"wp-image-107\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Arizona_State_College_Flagstaff_Golf_Team_circa_1962-464x348-1.jpg 464w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Arizona_State_College_Flagstaff_Golf_Team_circa_1962-464x348-1-300x225.jpg 300w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><figcaption class=\"blocks-gallery-item__caption\">ASC Men\u2019s Golf Team, 1962<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/1966-Page-288-SkiJacks-Team-EDIT-800x600-1.jpg\" alt=\"N A U's SkiJacks sporting the &quot;Block A&quot; symbol, 1966.\" data-id=\"106\" data-full-url=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/1966-Page-288-SkiJacks-Team-EDIT-800x600-1.jpg\" data-link=\"https:\/\/in.nau.edu\/brand-strategic-communications\/1966-page-288-skijacks-team-edit-800x600-1\/\" class=\"wp-image-106\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/1966-Page-288-SkiJacks-Team-EDIT-800x600-1.jpg 800w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/1966-Page-288-SkiJacks-Team-EDIT-800x600-1-300x225.jpg 300w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/1966-Page-288-SkiJacks-Team-EDIT-800x600-1-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"blocks-gallery-item__caption\">SkiJacks, 1966<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/Block-A-Sweatshirt.jpeg\" alt=\"\" data-id=\"104\" data-full-url=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/Block-A-Sweatshirt.jpeg\" data-link=\"https:\/\/in.nau.edu\/brand-strategic-communications\/block-a-sweatshirt\/\" class=\"wp-image-104\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Block-A-Sweatshirt.jpeg 1080w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Block-A-Sweatshirt-300x300.jpeg 300w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Block-A-Sweatshirt-1024x1024.jpeg 1024w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Block-A-Sweatshirt-150x150.jpeg 150w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Block-A-Sweatshirt-768x768.jpeg 768w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Block-A-Sweatshirt-400x400.jpeg 400w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Block-A-Sweatshirt-600x600.jpeg 600w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Block-A-Sweatshirt-1000x1000.jpeg 1000w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/Block-A-hat.jpeg\" alt=\"\" data-id=\"105\" data-full-url=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/Block-A-hat.jpeg\" data-link=\"https:\/\/in.nau.edu\/brand-strategic-communications\/block-a-hat\/\" class=\"wp-image-105\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Block-A-hat.jpeg 1080w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Block-A-hat-300x300.jpeg 300w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Block-A-hat-1024x1024.jpeg 1024w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Block-A-hat-150x150.jpeg 150w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Block-A-hat-768x768.jpeg 768w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Block-A-hat-400x400.jpeg 400w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Block-A-hat-600x600.jpeg 600w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Block-A-hat-1000x1000.jpeg 1000w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>All images courtesy of&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/libraryguides.nau.edu\/c.php?g=770465\" target=\"_blank\">Cline Library Special Collections and Archives<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The block \u201cA,\u201d although iconic across all three state institutions with their respective \u201cArizona\u201d designations, has been prevalent across the NAU Campus for years. Images from the early 1940s show variations of the \u201cA\u201d adorning the roof of Old Main during our time as Arizona State College (ASC). The block \u201cA\u201d continued to remain an [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,4,5],"tags":[],"class_list":["post-102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-la-cuesta-collection","category-trademark-licensing"],"acf":[],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/posts\/102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/comments?post=102"}],"version-history":[{"count":5,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/posts\/102\/revisions"}],"predecessor-version":[{"id":139,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/posts\/102\/revisions\/139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/media\/112"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/media?parent=102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/categories?post=102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/tags?post=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}