{"id":1010,"date":"2024-04-09T14:44:00","date_gmt":"2024-04-09T14:44:00","guid":{"rendered":"https:\/\/nau.edu\/brand-strategic-communications\/?p=1010"},"modified":"2025-01-30T16:14:34","modified_gmt":"2025-01-30T16:14:34","slug":"la-cuesta-collection-louie-lumberjack-1987","status":"publish","type":"post","link":"https:\/\/in.nau.edu\/brand-strategic-communications\/blog\/la-cuesta-collection-louie-lumberjack-1987\/","title":{"rendered":"The Vault \u2013 La Cuesta: Louie the Lumberjack"},"content":{"rendered":"\n<p>In 1987, an updated version of Louie the Lumberjack was introduced. Sporting a standard-issue plaid shirt and a friendly smile, \u201cGoofy Louie\u201d as he was commonly referred to took form on school IDs and fan apparel, and he even became the first resident mascot in 1988 at football games and across campus with a lifelike costume rendition. This version of Louie served as the official university mascot until the early 2000s.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"384\" height=\"400\" src=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/1988_02_04-p9-Louie.png\" alt=\"The first Louie mascot at Northern Arizona University, 1988.\" data-id=\"124\" data-full-url=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/1988_02_04-p9-Louie.png\" data-link=\"https:\/\/in.nau.edu\/brand-strategic-communications\/1988_02_04-p9-louie\/\" class=\"wp-image-124\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/1988_02_04-p9-Louie.png 384w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/1988_02_04-p9-Louie-288x300.png 288w\" sizes=\"auto, (max-width: 384px) 100vw, 384px\" \/><figcaption class=\"blocks-gallery-item__caption\">The first Louie Mascot, 1988<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/1997_Louie_the_Lumberjack-205x300-1-150x150-1.jpg\" alt=\"Louie the N A U mascot, 1997.\" data-id=\"125\" data-full-url=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/1997_Louie_the_Lumberjack-205x300-1-150x150-1.jpg\" data-link=\"https:\/\/in.nau.edu\/brand-strategic-communications\/1997_louie_the_lumberjack-205x300-1-150x150\/\" class=\"wp-image-125\"\/><figcaption class=\"blocks-gallery-item__caption\">Louie the Lumberjack, 1997<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"217\" height=\"300\" src=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/1996_Lovett_during_homecoming-217x300-1.jpg\" alt=\"Clara Lovett with Louie at Northern Arizona University in 1996.\" data-id=\"126\" data-full-url=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/1996_Lovett_during_homecoming-217x300-1.jpg\" data-link=\"https:\/\/in.nau.edu\/brand-strategic-communications\/1996_lovett_during_homecoming-217x300-1\/\" class=\"wp-image-126\"\/><figcaption class=\"blocks-gallery-item__caption\">Clara Lovett with Louie, 1996<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/Goofy-Louie-1-600x600-1.png\" alt=\"Louie the Lumberjack, N A U's 1987 logo, featured on a sweatshirt in the La Cuesta Collection by College Vault.\" data-id=\"121\" data-full-url=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/Goofy-Louie-1-600x600-1.png\" data-link=\"https:\/\/in.nau.edu\/brand-strategic-communications\/goofy-louie-1-600x600-1\/\" class=\"wp-image-121\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Goofy-Louie-1-600x600-1.png 600w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Goofy-Louie-1-600x600-1-300x300.png 300w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Goofy-Louie-1-600x600-1-150x150.png 150w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Goofy-Louie-1-600x600-1-400x400.png 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/Goofy-Louie-2-600x600-1.png\" alt=\"Louie the Lumberjack, N A U's 1987 logo, featured on a t-shirt in the La Cuesta Collection by College Vault.\" data-id=\"122\" data-full-url=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/Goofy-Louie-2-600x600-1.png\" data-link=\"https:\/\/in.nau.edu\/brand-strategic-communications\/goofy-louie-2-600x600-1\/\" class=\"wp-image-122\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Goofy-Louie-2-600x600-1.png 600w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Goofy-Louie-2-600x600-1-300x300.png 300w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Goofy-Louie-2-600x600-1-150x150.png 150w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Goofy-Louie-2-600x600-1-400x400.png 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/Goofy-Louie-3-600x600-1.png\" alt=\"Louie the Lumberjack, N A U's 1987 logo, featured on a hoodie in the La Cuesta Collection by College Vault.\" data-id=\"123\" data-full-url=\"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-content\/uploads\/2024\/12\/Goofy-Louie-3-600x600-1.png\" data-link=\"https:\/\/in.nau.edu\/brand-strategic-communications\/goofy-louie-3-600x600-1\/\" class=\"wp-image-123\" srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Goofy-Louie-3-600x600-1.png 600w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Goofy-Louie-3-600x600-1-300x300.png 300w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Goofy-Louie-3-600x600-1-150x150.png 150w, https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2024\/12\/Goofy-Louie-3-600x600-1-400x400.png 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>All images courtesy of&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/libraryguides.nau.edu\/c.php?g=770465\" target=\"_blank\">Cline Library Special Collections and Archives<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1987, an updated version of Louie the Lumberjack was introduced. Sporting a standard-issue plaid shirt and a friendly smile, \u201cGoofy Louie\u201d as he was commonly referred to took form on school IDs and fan apparel, and he even became the first resident mascot in 1988 at football games and across campus with a lifelike [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-cuesta-collection"],"acf":[],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/posts\/1010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/comments?post=1010"}],"version-history":[{"count":1,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/posts\/1010\/revisions"}],"predecessor-version":[{"id":1011,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/posts\/1010\/revisions\/1011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/media\/114"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/media?parent=1010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/categories?post=1010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/tags?post=1010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}