{"id":341,"date":"2025-01-23T21:35:22","date_gmt":"2025-01-23T21:35:22","guid":{"rendered":"https:\/\/nau.edu\/brand-strategic-communications\/?page_id=341"},"modified":"2025-05-07T19:07:33","modified_gmt":"2025-05-07T19:07:33","slug":"nau-brand-strategic-communications","status":"publish","type":"page","link":"https:\/\/in.nau.edu\/brand-strategic-communications\/","title":{"rendered":"NAU Brand and Strategic Communications"},"content":{"rendered":"\n<p class=\"has-text-align-center\">The Northern Arizona University (NAU) brand tells the story of our commitment to excellence, discovery, and the transformative power of education. This is your resource for building a unified and impactful identity for our Lumberjack community.<\/p>\n\n\n<!--\nPANELS LITE CONFIGURATION:\n\nLINK \/ FULL WIDTH \/ ODD \/ BODY-->\n\n<section\n                class=\"nau-block nau-block-panels-lite linkPanels  fullWidth bodyContentShow\"\n        data-layout_mobile=\"size4-1 layoutStack vertical headlineCenter noPhoto\"\n        data-layout_tablet=\"size16-9 layoutStack vertical headlineCenter\"\n        data-layout_desktop=\"size16-9 layoutStack horizontal headlineCenter\"\n        data-layout_xl=\"size16-9 layoutStack horizontal headlineCenter\">\n\n                <h2 class=\"h3\">Our brand<\/h2>\n                <div class=\"panel-wrapper\">\n                        <a class=\"panel bg-true-blue\" href=\"https:\/\/in.nau.edu\/brand-strategic-communications\/nau-brand\/\" target=\"\" alt=\"Learn more about NAU's brand\">\n                    <picture>\n                        <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2025\/01\/2019-Letters_FINAL-2000x1125.jpg\" media=\"(min-width: 1650px)\" \/><!-- xl : 16:9 large -->\n                        <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2025\/01\/2019-Letters_FINAL-2000x1125.jpg\" media=\"(min-width: 1100px)\" \/><!-- desktop : 16:9 large  -->\n                        <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2025\/01\/2019-Letters_FINAL-1200x675.jpg\" media=\"(min-width: 768px)\" \/><!-- tablet : 16:9 tablet  -->\n                        <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2025\/01\/2019-Letters_FINAL-800x450.jpg\" media=\"(min-width: 0px)\" \/><!-- mobile : 16:9 mobile  -->                        <img decoding=\"async\" src=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2025\/01\/2019-Letters_FINAL-scaled.jpg\" alt=\"NAU students standing to form the letters N A and U\"  \/>                    <\/picture>\n                    <div class=\"content\">\n\t\t\t\t\t\t                        <div class=\"body\">\n                            <p>NAU\u2019s brand is more than a logo\u2014it\u2019s a reflection of our mission, values, and aspirations. It celebrates the bold spirit of discovery and inclusion that defines our university.<\/p>\n<p>Explore the core elements that make up NAU\u2019s brand:<\/p>\n<ul>\n<li><strong>Valuable opportunity<\/strong><strong>:<\/strong>\u00a0NAU offers an affordable, accessible education with flexible pathways and support, empowering students from all backgrounds to achieve academic excellence and lifelong success.<\/li>\n<li><strong>Inclusive community:<\/strong><strong>\u00a0<\/strong>NAU is an inclusive community that celebrates diversity, empowering students to thrive by embracing their individuality and shared experiences.<\/li>\n<li><strong>Supportive faculty:<\/strong><strong>\u00a0<\/strong>NAU offers diverse, high-quality academic programs led by dedicated faculty who mentor, support, and inspire students toward successful, rewarding careers.<\/li>\n<li><strong>Bold impact:<\/strong> At NAU, you&#8217;ll gain the skills, knowledge, and confidence to take action and make a meaningful difference in your life and the world around you.<\/li>\n<\/ul>\n                        <\/div>\n                    <\/div>\n                                                        <\/a>\n                    <\/div>\n    <\/section>\n\n\n\n<section  \n    class=\"nau-block nau-block-panels   \" \n    data-layout_mobile=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextHorizontal  photoAspect-16-9\"\n        data-layout_tablet=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextHorizontal  photoAspect-16-9\"\n        data-layout_desktop=\"groupLayout-Grid gutter_Default panelLayoutPhotoTextVertical  photoAspect-1-1\"\n        data-layout_xl=\"groupLayout-Grid gutter_Default panelLayoutPhotoTextVertical  photoAspect-1-1\">\n\n    <div class=\"background-wrapper\">\n        <div class=\"block-main-content\">\n                            <h2 class=\"h3 headlineAlignDefault\">\n                    Guidelines for bringing our brand to life                <\/h2>\n            \n                            <div class=\"headline-brief-text\">\n                    Consistency is key to ensuring every communication feels unmistakably NAU. Our guidelines will help you create materials that align with our visual and messaging standards.                <\/div>\n            \n            \n            \n            \n            <div class=\"panel-wrapper\">\n                \n                                            <\/div>\n\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section  \n    class=\"nau-block nau-block-panels   \" \n    data-layout_mobile=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextVertical  photoAspect-1-1\"\n        data-layout_tablet=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextVertical  photoAspect-1-1\"\n        data-layout_desktop=\"groupLayout-Grid gutter_Default panelLayoutPhotoTextVertical  photoAspect-16-9\"\n        data-layout_xl=\"groupLayout-Grid gutter_Default panelLayoutPhotoTextVertical  photoAspect-16-9\">\n\n    <div class=\"background-wrapper\">\n        <div class=\"block-main-content\">\n            \n            \n            \n            \n            \n            <div class=\"panel-wrapper\">\n                \n                                \n                        <div class=\"panel bg-gold  panelTypeText  noHover  hasLink panelLinkTypeArrow\"\n                            data-role=\"tabpanel\"\n                            data-panel=\"panel--0\"\n                            id=\"panel--0\">\n\n                                                            <a href=\"https:\/\/legacy.nau.edu\/visual-identity-guide\/university-marks\/\"\n                                    target=\"\"\n                                    alt=\"\">\n                            \n                                                                    <div class=\"content\">\n                                            <div class=\"text-wrapper\">\n                                                                                                <h3 class=\"\">Logo use<\/h3>\n                                                \n                                                                                                    <div class=\"text\">\n                                                        <p>Access official NAU logos and information on how to use them correctly.<\/p>\n                                                    <\/div>\n                                                \n                                                                                                                                                        <span role=\"none\" class=\"panel-link panelLinkTypeArrow\"><\/span>\n                                                                                            <\/div>\n                                        <\/div>\n\n                                    \n                                                                    <\/a>\n                                \n                                                        <\/div>\n                    \n                        <div class=\"panel bg-sunset  panelTypeText  noHover  hasLink panelLinkTypeArrow\"\n                            data-role=\"tabpanel\"\n                            data-panel=\"panel--1\"\n                            id=\"panel--1\">\n\n                                                            <a href=\"https:\/\/legacy.nau.edu\/visual-identity-guide\/color\/\"\n                                    target=\"\"\n                                    alt=\"\">\n                            \n                                                                    <div class=\"content\">\n                                            <div class=\"text-wrapper\">\n                                                                                                <h3 class=\"\">Color palette<\/h3>\n                                                \n                                                                                                    <div class=\"text\">\n                                                        <p>Use our bold and accessible colors with confidence.<\/p>\n                                                    <\/div>\n                                                \n                                                                                                                                                        <span role=\"none\" class=\"panel-link panelLinkTypeArrow\"><\/span>\n                                                                                            <\/div>\n                                        <\/div>\n\n                                    \n                                                                    <\/a>\n                                \n                                                        <\/div>\n                    \n                        <div class=\"panel bg-green  panelTypeText  noHover  hasLink panelLinkTypeArrow\"\n                            data-role=\"tabpanel\"\n                            data-panel=\"panel--2\"\n                            id=\"panel--2\">\n\n                                                            <a href=\"https:\/\/legacy.nau.edu\/visual-identity-guide\/typography\/\"\n                                    target=\"\"\n                                    alt=\"\">\n                            \n                                                                    <div class=\"content\">\n                                            <div class=\"text-wrapper\">\n                                                                                                <h3 class=\"\">Typography<\/h3>\n                                                \n                                                                                                    <div class=\"text\">\n                                                        <p>Apply our official typefaces to create cohesive designs.<\/p>\n                                                    <\/div>\n                                                \n                                                                                                                                                        <span role=\"none\" class=\"panel-link panelLinkTypeArrow\"><\/span>\n                                                                                            <\/div>\n                                        <\/div>\n\n                                    \n                                                                    <\/a>\n                                \n                                                        <\/div>\n                    \n                        <div class=\"panel bg-twilight-xxx-light  panelTypeText  noHover  hasLink panelLinkTypeArrow\"\n                            data-role=\"tabpanel\"\n                            data-panel=\"panel--3\"\n                            id=\"panel--3\">\n\n                                                            <a href=\"https:\/\/in.nau.edu\/writing-style-guide\/\"\n                                    target=\"\"\n                                    alt=\"\">\n                            \n                                                                    <div class=\"content\">\n                                            <div class=\"text-wrapper\">\n                                                                                                <h3 class=\"\">Editorial style guide<\/h3>\n                                                \n                                                                                                    <div class=\"text\">\n                                                        <p>Ensure effective communication through consistent messaging.<\/p>\n                                                    <\/div>\n                                                \n                                                                                                                                                        <span role=\"none\" class=\"panel-link panelLinkTypeArrow\"><\/span>\n                                                                                            <\/div>\n                                        <\/div>\n\n                                    \n                                                                    <\/a>\n                                \n                                                        <\/div>\n                                                <\/div>\n\n                    <\/div>\n    <\/div>\n<\/section>\n\n<!--\nPANELS LITE CONFIGURATION:\n\nLINK \/ FULL WIDTH \/ ODD \/ BODY-->\n\n<section\n                class=\"nau-block nau-block-panels-lite linkPanels  fullWidth bodyContentShow\"\n        data-layout_mobile=\"size4-1 layoutStack vertical headlineCenter noPhoto\"\n        data-layout_tablet=\"size16-9 layoutStack vertical headlineCenter\"\n        data-layout_desktop=\"size16-9 layoutStack horizontal headlineCenter\"\n        data-layout_xl=\"size16-9 layoutStack horizontal headlineCenter\">\n\n        <div class=\"panel-wrapper\">\n                        <a class=\"panel bg-true-blue\" href=\"https:\/\/legacy.nau.edu\/university-marketing\/trademarks-licensing\/\" target=\"\" alt=\"\">\n                    <picture>\n                        <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2025\/01\/9410_cafe_au_louie_20231028-scaled-1-2000x1125.jpg\" media=\"(min-width: 1650px)\" \/><!-- xl : 16:9 large -->\n                        <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2025\/01\/9410_cafe_au_louie_20231028-scaled-1-2000x1125.jpg\" media=\"(min-width: 1100px)\" \/><!-- desktop : 16:9 large  -->\n                        <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2025\/01\/9410_cafe_au_louie_20231028-scaled-1-1200x675.jpg\" media=\"(min-width: 768px)\" \/><!-- tablet : 16:9 tablet  -->\n                        <source srcset=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2025\/01\/9410_cafe_au_louie_20231028-scaled-1-800x450.jpg\" media=\"(min-width: 0px)\" \/><!-- mobile : 16:9 mobile  -->                        <img decoding=\"async\" src=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/308\/2025\/01\/9410_cafe_au_louie_20231028-scaled-1.jpg\" alt=\"Merchandise with various N A U logos and Lumberjack symbols.\"  \/>                    <\/picture>\n                    <div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h5\">Trademarks and Licensing<\/h3>\n\t\t\t\t\t\t                        <div class=\"body\">\n                            <p>Our trademarks and logos are key elements of NAU\u2019s identity. The Trademark Licensing Office ensures that all uses of NAU\u2019s marks adhere to university standards and maintain the integrity of our brand.<\/p>\n<p>Whether you&#8217;re creating merchandise or using NAU\u2019s marks in a project, our team is here to guide you.<\/p>\n                        <\/div>\n                    <\/div>\n                                                        <\/a>\n                    <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>The Northern Arizona University (NAU) brand tells the story of our commitment to excellence, discovery, and the transformative power of education. This is your resource for building a unified and impactful identity for our Lumberjack community.<\/p>\n","protected":false},"author":51,"featured_media":233,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","ring_central_script_selection":"","footnotes":""},"class_list":["post-341","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/pages\/341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/comments?post=341"}],"version-history":[{"count":89,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/pages\/341\/revisions"}],"predecessor-version":[{"id":1315,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/pages\/341\/revisions\/1315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/media\/233"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/media?parent=341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}