{"id":252,"date":"2025-01-29T19:13:52","date_gmt":"2025-01-29T19:13:52","guid":{"rendered":"https:\/\/nau.edu\/brand-strategic-communications\/?page_id=252"},"modified":"2025-05-07T18:20:58","modified_gmt":"2025-05-07T18:20:58","slug":"nau-brand","status":"publish","type":"page","link":"https:\/\/in.nau.edu\/brand-strategic-communications\/nau-brand\/","title":{"rendered":"The NAU brand"},"content":{"rendered":"<div class=\"nau-block nau-block-left-nav-top-bound\">\n    \t<button id=\"left-nav-toggle-btn\" onclick=\"toggleNav();\">\n\t\tON THIS PAGE \n\t\t<i id=\"chevron-icon\" class=\"fas fa-solid fa-chevron-down\"><\/i>\n\t<\/button>\n\t<div id=\"left-nav-menu-track\">\n\t\t<div id=\"left-nav-wrapper\">\n\t\t\t<div class=\"rfi-above-anchor-tags\">\n\t\t\t\t<div class=\"ri-container\">\n\t\t\t\t\t<a href=\"https:\/\/nau.edu\/admissions\/request-information\/\" id=\"request-info\" class=\"btn bg-true-blue left-nav-menu-bottom-button display-mobile\">Request info&nbsp;&nbsp;<\/a>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"left-nav-menu\">\n\t\t\t\t<div class=\"menu-section menu-section-links\"><h6 class=\"hidden-mobile left-nav-list-header\">ON THIS PAGE<\/h6><ul class=\"left-nav-menu-list on-this-page\">\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/in.nau.edu\/brand-strategic-communications\/nau-brand\/#ourcommitment\" title=\"Brand promise\">Brand promise<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/in.nau.edu\/brand-strategic-communications\/nau-brand\/#brandpromise\" title=\"Brand pillars\">Brand pillars<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/in.nau.edu\/brand-strategic-communications\/nau-brand\/#brandpersonality\" title=\"Brand personality\">Brand personality<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/in.nau.edu\/brand-strategic-communications\/nau-brand\/#brandvoice\" title=\"Brand voice and tone\">Brand voice and tone<\/a><\/li>\n\t\t\t\t\t\t\t<\/ul><div class=\"ri-container\"><a href=\"https:\/\/nau.edu\/admissions\/request-information\/\" id=\"request-info\" class=\"btn bg-true-blue left-nav-menu-bottom-button display-mobile\">Request info&nbsp;&nbsp;<\/a><\/div><\/div>\t\t\t\t\t\t\t\t<div class=\"menu-section backcolor\">\n\t\t\t\t\t<div class=\"header\">\n\t\t\t\t\t\tHOW CAN WE HELP?\t\t\t\t\t<\/div>\n\t\t\t\t\t<ul class=\"responsive-icons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"tel:n\/a\"><img decoding=\"async\" src=\"https:\/\/in.nau.edu\/wp-content\/themes\/nau-marketing-2021\/img\/icon-phone.svg\" alt=\"Telephone:\"> n\/a<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"mailto:BrandMgmt@nau.edu\"><img decoding=\"async\" src=\"https:\/\/in.nau.edu\/wp-content\/themes\/nau-marketing-2021\/img\/icon-email.svg\" alt=\"Email:\"><span class=\"left-nav-email\"> BrandMgmt&#8203;@nau.edu <\/span><\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<section class=\"nau-block left-nav-section\"><header class=\"entry-header\"><div class=\"breadcrumb\"><ol class=\"breadcrumbs\"><li><a href=\"https:\/\/in.nau.edu\">IN<\/a><span class=\"breadcrumb-chevron\" aria-hidden=\"true\">&gt;<\/span><\/li><li><a href=\"https:\/\/in.nau.edu\/brand-strategic-communications\">Brand Strategic Communications<\/a><span class=\"breadcrumb-chevron\" aria-hidden=\"true\">&gt;<\/span><\/li><li class=\"current\">Pages<\/li><\/ol><\/div><h1 class=\"entry-title text-left \">The NAU brand<\/h1><hr class=\"h1-hr  text-left \" role=\"none\"><\/header><!-- .entry-header --><\/section><!-- <section class=\"nau-block left-nav-section grid-md-12\">\n    <header class=\"entry-header\">\n        <h1 class=\"entry-title text-left \" tabindex=\"0\" id=\"h1-first\">Dummy H1<\/h1>\n        <hr class=\"h1-hr  text-left \" role=\"none\">\n    <\/header>\n<\/section> -->\n\n<section class=\"nau-block left-nav-section grid-md-12\">\n    <div class=\"page-content\">\n        \n\n<h2 class=\"wp-block-heading\" id=\"ourcommitment\">What we do, who we are, and what we promise<\/h2>\n\n\n\n<p>Northern Arizona University\u2019s brand is the consistent promise we make to our most important audiences. It is a message that conveys NAU&#8217;s unique strengths and benefits to the public with the intent to raise awareness and build a strong and consistent reputation.<\/p>\n\n\n\n<section  \n    class=\"nau-block nau-block-panels   \" \n    data-layout_mobile=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextVertical  photoAspect-1-1\"\n        data-layout_tablet=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextVertical  photoAspect-1-1\"\n        data-layout_desktop=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextVertical  photoAspect-1-1\"\n        data-layout_xl=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextVertical  photoAspect-1-1\">\n\n    <div class=\"background-wrapper\">\n        <div class=\"block-main-content\">\n            \n            \n            \n            \n            \n            <div class=\"panel-wrapper\">\n                \n                                \n                        <div class=\"panel bg-gold  panelTypeText  noHover \"\n                            data-role=\"tabpanel\"\n                            data-panel=\"panel--0\"\n                            id=\"panel--0\">\n\n                            \n                                                                    <div class=\"content\">\n                                            <div class=\"text-wrapper\">\n                                                                                                <h3 class=\"h3-tab-index\">Our brand promise<\/h3>\n                                                \n                                                                                                    <div class=\"text\">\n                                                        <p>The NAU brand is a compilation of our accomplishments, our goals, and our identity, which evolves with our brand promise: to welcome and support students who bring diverse experiences, perspectives, and ambitions, empowering them with the knowledge, skills, and confidence to improve their lives and the lives of those around them.<\/p>\n                                                    <\/div>\n                                                \n                                                                                            <\/div>\n                                        <\/div>\n\n                                    \n                                \n                                                        <\/div>\n                                                <\/div>\n\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\" id=\"brandpromise\">Our brand pillars<\/h2>\n\n\n\n<p>NAU\u2019s brand pillars are characteristics of the brand promise, and by articulating them, they add substance and depth to its claims. Together, the following pillars comprise the foundation for all NAU brand marketing and communication efforts:<\/p>\n\n\n\n<section  \n    class=\"nau-block nau-block-panels   \" \n    data-layout_mobile=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextVertical  photoAspect-1-1\"\n        data-layout_tablet=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextVertical  photoAspect-1-1\"\n        data-layout_desktop=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextVertical  photoAspect-1-1\"\n        data-layout_xl=\"groupLayout-Stack gutter_Default panelLayoutPhotoTextVertical  photoAspect-1-1\">\n\n    <div class=\"background-wrapper\">\n        <div class=\"block-main-content\">\n            \n            \n            \n            \n            \n            <div class=\"panel-wrapper\">\n                \n                                \n                        <div class=\"panel bg-true-blue  panelTypeText  noHover \"\n                            data-role=\"tabpanel\"\n                            data-panel=\"panel--0\"\n                            id=\"panel--0\">\n\n                            \n                                                                    <div class=\"content\">\n                                            <div class=\"text-wrapper\">\n                                                                                                <h3 class=\"h3-tab-index\">Valuable opportunity<\/h3>\n                                                \n                                                                                                    <div class=\"text\">\n                                                        <p>Choose an affordable and accessible education that opens doors to a lifetime of value, opportunities, and meaningful connections.<\/p>\n<p>No matter where you\u2019re from or what you hope to achieve in life, NAU provides you with a path to academic excellence that is accessible and affordable. Whether it\u2019s providing our students with financial assistance, or offering degree pathways across the state and online, we\u2019re removing barriers to the exceptional student-centered education and alumni network that NAU has cultivated since our founding.<\/p>\n                                                    <\/div>\n                                                \n                                                                                            <\/div>\n                                        <\/div>\n\n                                    \n                                \n                                                        <\/div>\n                    \n                        <div class=\"panel bg-twilight  panelTypeText  noHover \"\n                            data-role=\"tabpanel\"\n                            data-panel=\"panel--1\"\n                            id=\"panel--1\">\n\n                            \n                                                                    <div class=\"content\">\n                                            <div class=\"text-wrapper\">\n                                                                                                <h3 class=\"h3-tab-index\">Inclusive community<\/h3>\n                                                \n                                                                                                    <div class=\"text\">\n                                                        <p>Immerse yourself in an inclusive community that supports and empowers students who bring diverse experiences, perspectives, and ambitions.<\/p>\n<p>The NAU community fosters a culture of inclusion, openness to diversity, and individuality that results in an empowering and transformative university experience. Here, we want you to be you, because we believe that when individuals with different lived experiences come together, accept one another, and celebrate their differences, it creates a learning environment where anything is possible.<\/p>\n                                                    <\/div>\n                                                \n                                                                                            <\/div>\n                                        <\/div>\n\n                                    \n                                \n                                                        <\/div>\n                    \n                        <div class=\"panel bg-monsoon  panelTypeText  noHover \"\n                            data-role=\"tabpanel\"\n                            data-panel=\"panel--2\"\n                            id=\"panel--2\">\n\n                            \n                                                                    <div class=\"content\">\n                                            <div class=\"text-wrapper\">\n                                                                                                <h3 class=\"h3-tab-index\">Supportive faculty<\/h3>\n                                                \n                                                                                                    <div class=\"text\">\n                                                        <p>Discover a wide range of high-quality academic programs guided by dedicated faculty mentors who will invest themselves in your experience and success.<\/p>\n<p>At NAU, you\u2019ll discover a diverse breadth of respected academic programs that will spark your curiosity, fuel your ambition, and propel you towards a fulfilling and rewarding career. Along the way you will be guided, challenged, supported, and mentored by dedicated staff and renowned faculty who are leaders in their fields, accomplished teachers and researchers, and provide abundant opportunities for hands-on learning.<\/p>\n                                                    <\/div>\n                                                \n                                                                                            <\/div>\n                                        <\/div>\n\n                                    \n                                \n                                                        <\/div>\n                    \n                        <div class=\"panel bg-sunset  panelTypeText  noHover \"\n                            data-role=\"tabpanel\"\n                            data-panel=\"panel--3\"\n                            id=\"panel--3\">\n\n                            \n                                                                    <div class=\"content\">\n                                            <div class=\"text-wrapper\">\n                                                                                                <h3 class=\"h3-tab-index\">Bold impact<\/h3>\n                                                \n                                                                                                    <div class=\"text\">\n                                                        <p>Transform ambition into action while building the knowledge, skills, and confidence it takes to improve your life and the lives of those around you.<\/p>\n<p>NAU will provide you with an unparalleled setting to define your path and transform your ambition into meaningful action capable of creating the real solutions our world needs now. You\u2019ll build the skills and confidence to realize your potential and join the Lumberjack family who works together to build the knowledge needed to create healthier communities, foster more sustainable environments, and contribute to social and economic opportunities for individuals, families, and communities.<\/p>\n                                                    <\/div>\n                                                \n                                                                                            <\/div>\n                                        <\/div>\n\n                                    \n                                \n                                                        <\/div>\n                                                <\/div>\n\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\" id=\"brandpersonality\">Brand personality<\/h2>\n\n\n\n<p>NAU\u2019s brand personality is a set of characteristics that help connect the brand with key audiences on an emotional level. They capture NAU\u2019s unique and authentic voice as expressed by our campus community.<\/p>\n\n\n\n<p>As the brand\u2019s personality, they don\u2019t have to be seen or heard to be understood, they should be felt.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Welcoming<\/li><li>Supportive<\/li><li>Collaborative<\/li><li>Determined<\/li><li>Respectful<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brandvoice\">Brand voice and tone<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>We offer an intimate, tailored experience based on one-on-one contact and interaction. Therefore, our language should be <strong>personal, rather than institutional<\/strong>. For example, \u201cWe\u2019re here to help you adjust to college life,\u201d rather than \u201cThe university has a wealth of resources available to help a student get adjusted to college life.\u201d<\/li><li><strong>Active, rather than passive tense. <\/strong>For example, use \u201cYou\u2019ll have a wealth of opportunities for outside recreation,\u201d not \u201cA wealth of opportunities for outside recreation will be available to you.\u201d Active tense demonstrates a direct relationship between us and the students we are communicating with.<\/li><li><strong>Concrete language.<\/strong> Metaphors and similes are great for creative writing, but for talking to prospective students, it\u2019s best to be concrete rather than abstract. For example, &#8220;The President&#8217;s Excellence Award covers $11,000 in tuition annually,&#8221; not &#8220;The President&#8217;s Excellence Award makes paying for college a breeze!&#8221;<\/li><li>Short sentences, <strong>spare words<\/strong>. Omit needless words and phrases. Avoid complex sentences. Avoid run-on sentences or excess commas. Long sentences with lots of comments or added-on clauses are more likely to lose the readers\u2019 attention.<\/li><\/ul>\n\n\n    <\/div>\n<\/section>\n\n<div class=\"nau-block nau-block-left-nav-bottom-bound\">\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":51,"featured_media":253,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","ring_central_script_selection":"","footnotes":""},"class_list":["post-252","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/pages\/252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/comments?post=252"}],"version-history":[{"count":36,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/pages\/252\/revisions"}],"predecessor-version":[{"id":1311,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/pages\/252\/revisions\/1311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/media\/253"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/brand-strategic-communications\/wp-json\/wp\/v2\/media?parent=252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}