Academic Affairs Marketing (AAM) is excited to participate in this year\u2019s Development Days, hosted by Northern Arizona University. Our team will be leading two sessions focused on practical, approachable strategies to support your marketing and content efforts.<\/p>\n
Whether you’re working on program pages, emails, or broader communications, these sessions are designed to help you move from ideas to execution\u2014without adding unnecessary complexity.<\/p>\n
Presenter: Heather Weisberger<\/strong><\/p>\n This session explores how to use generative AI as a tool to support\u2014rather than replace\u2014your expertise. You\u2019ll learn a simple, repeatable workflow for turning complex academic content into clear, engaging digital messaging while maintaining accuracy, voice, and authenticity. View session details<\/a><\/p>\n Presenter: Brittany Silvertooth<\/strong><\/p>\n This session introduces foundational marketing concepts tailored to the NAU environment, helping faculty and staff build a shared understanding of strategy, audience, and messaging. You\u2019ll walk away with practical tools and frameworks to support more effective, aligned marketing efforts across academic units. View session details<\/a><\/p>\nMarketing 101: Building a Shared Foundation for Effective Marketing at NAU<\/h2>\n