{"id":425,"date":"2026-04-28T16:54:01","date_gmt":"2026-04-28T16:54:01","guid":{"rendered":"https:\/\/in.nau.edu\/academic-affairs-marketing\/?p=425"},"modified":"2026-05-12T16:35:32","modified_gmt":"2026-05-12T16:35:32","slug":"marketing-support-resources-at-nau","status":"publish","type":"post","link":"https:\/\/in.nau.edu\/academic-affairs-marketing\/blog\/marketing-support-resources-at-nau","title":{"rendered":"Marketing support resources at NAU"},"content":{"rendered":"<p>At Northern Arizona University, marketing and communications support has evolved to better align enrollment, outreach, retention, and engagement efforts across campus. By adopting a more decentralized approach, the university is strengthening its ability to recruit and yield students, elevate its reputation as the nation\u2019s leading engine of opportunity, and steward resources effectively.<\/p>\n<p>Today, multiple divisions provide specialized marketing and communications support\u2014each designed to serve specific audiences and goals. Whether you\u2019re planning a campaign, designing materials, or refining your messaging, there are resources available to help.<\/p>\n<h2>Academic Affairs Marketing\u00a0(AAM)<\/h2>\n<p>The <a href=\"https:\/\/in.nau.edu\/academic-affairs-marketing\/\">Academic Affairs Marketing<\/a> team partners with faculty, staff, and student communicators across the Academic Affairs division to align communications with institutional priorities and student success goals. Through collaboration, consultation, and data-informed insights, AAM supports efforts that enhance enrollment, foster belonging, and strengthen engagement and retention. By bringing colleges and units together through shared strategy, aligned messaging and streamlined processes, the team helps ensure a consistent, student-focused experience\u2014while providing tools, data and practical guidance that make communication efforts more efficient and effective.<\/p>\n<p><strong>Support for the Academic Affairs division includes:<\/strong><\/p>\n<ul>\n<li>Brand implementation<\/li>\n<\/ul>\n<ul>\n<li>Content strategy<\/li>\n<\/ul>\n<ul>\n<li>Digital marketing\u00a0\u00a0(web content support, digital campaign recommendations, analytics insights, brand-aligned storytelling)<\/li>\n<\/ul>\n<ul>\n<li>Email marketing<\/li>\n<\/ul>\n<ul>\n<li>Marketing consultation\u00a0(campaign planning, audience framework development, channel strategy, metrics guidance, stakeholder alignment)<\/li>\n<\/ul>\n<ul>\n<li>Strategic planning and SWOT analysis<\/li>\n<\/ul>\n<ul>\n<li>Training and resources<\/li>\n<\/ul>\n<ul>\n<li>Website support (in.nau.edu and legacy domains)<\/li>\n<\/ul>\n<p><strong>How to request support:<\/strong><\/p>\n<p>Academic Affairs units can submit the <a href=\"https:\/\/in.nau.edu\/academic-affairs-marketing\/support-request\/\">Academic Affairs Marketing Request Form<\/a>.<\/p>\n<p>For a more comprehensive overview of marketing and communications resources available to Academic Affairs units at NAU, visit the <a href=\"https:\/\/in.nau.edu\/academic-affairs-marketing\/a-z-marketing-guide\">A\u2013Z Guide to Marketing Support for Academic Affairs<\/a> webpage.<\/p>\n<p><strong>Helpful resources:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/in.nau.edu\/academic-affairs-marketing\/news\/\">AAM news channel<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/in.nau.edu\/academic-affairs-marketing\/services-overview\/training-resources\/playbooks\/\">Playbooks<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/in.nau.edu\/academic-affairs-marketing\/services-overview\/training-resources\/campaign-blueprints\/\">Campaign blueprints<\/a><\/li>\n<\/ul>\n<h2>Brand and Strategic Communications<\/h2>\n<p>The <a href=\"https:\/\/in.nau.edu\/brand-strategic-communications\/\">Brand &amp; Strategic Communications<\/a> team focuses on amplifying NAU\u2019s achievements and elevating awareness of the university\u2019s impact\u2014both internally and externally. Their work supports NAU\u2019s broader reputation and value proposition across Arizona and beyond.<\/p>\n<p><strong>Support for NAU units includes:<\/strong><\/p>\n<ul>\n<li>Project request (content development, design, collateral updates)<\/li>\n<\/ul>\n<ul>\n<li>Design review and brand alignment<\/li>\n<\/ul>\n<ul>\n<li>Promotional item artwork review and approval<\/li>\n<\/ul>\n<ul>\n<li>Logo requests for official unit branding<\/li>\n<li>Digital signage (BrightSign) and bus shelter poster approvals<\/li>\n<\/ul>\n<ul>\n<li>Brand and trademark approval<\/li>\n<\/ul>\n<p>This team also support external entities with advertising requests and permissions for NAU name and logo use.<\/p>\n<p><strong>How to request support:<\/strong><\/p>\n<p>Submit the <a href=\"https:\/\/in.nau.edu\/brand-strategic-communications\/contact-us\/\">Brand and Strategic Communications Request Form<\/a>.<\/p>\n<p><strong>Helpful resources:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/in.nau.edu\/brand-strategic-communications\/brand-resources\/official-logos\/\">NAU logos and usage requirements<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/in.nau.edu\/brand-strategic-communications\/brand-resources\/brand-policy-standards\/\">Brand guidelines and policies<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/mediagraph.io\/nau\/explore\/collections\/nau-templates\">Branded templates<\/a> (available within Mediagraph)<\/li>\n<li><a href=\"https:\/\/in.nau.edu\/contracting-purchasing-services\/trademarks-licensing\/\">Trademarks &amp; Licensing guidance<\/a><\/li>\n<\/ul>\n<h2>Printing Services<\/h2>\n<p>NAU <a href=\"https:\/\/in.nau.edu\/printing-services\/\">Printing Services<\/a> is a full-service, state-of-the-art print shop supporting campus and community needs. With the launch of the Digital Storefront (<a href=\"https:\/\/printhub.myprintdesk.net\/\">PrintHub<\/a>), it\u2019s now easier than ever to order professional-quality materials.<\/p>\n<p><strong>Available products:<\/strong><\/p>\n<ul>\n<li>Stickers, flyers, posters<\/li>\n<\/ul>\n<ul>\n<li>Event signage and table displays<\/li>\n<\/ul>\n<ul>\n<li>Apparel (t-shirts, accessories)<\/li>\n<\/ul>\n<ul>\n<li>Promotional items (mugs, tote bags, and more)<\/li>\n<\/ul>\n<p><strong>Services include:<\/strong><\/p>\n<ul>\n<li>Installation<\/li>\n<li>Site evaluation and project coordination<\/li>\n<li>Design consultation<\/li>\n<li>Direct mail and list services<\/li>\n<li>Variable data printing<\/li>\n<\/ul>\n<p><strong>Fulfillment options:<\/strong><\/p>\n<ul>\n<li>Union and curbside PrintHub pickup<\/li>\n<\/ul>\n<ul>\n<li>Shipping via FedEx<\/li>\n<\/ul>\n<ul>\n<li>Mailing via University Postal Services<\/li>\n<\/ul>\n<ul>\n<li>Mountain Campus Delivery (non-dorm)<\/li>\n<\/ul>\n<ul>\n<li>Door sign hardware installation<\/li>\n<\/ul>\n<ul>\n<li>Bus shelter poster installation and removal<\/li>\n<\/ul>\n<ul>\n<li>WindMaster sign installation and removal<\/li>\n<\/ul>\n<p><strong>How to request support:<\/strong><\/p>\n<p>Log in to the <a href=\"https:\/\/nau.myprintdesk.net\/\">Digital Storefront<\/a> at <a href=\"https:\/\/printhub.myprintdesk.net\/\">nau.edu\/printhub<\/a>.<\/p>\n<h2>Strategic Enrollment and Marketing (SEM)<\/h2>\n<p>The <a href=\"https:\/\/in.nau.edu\/strategic-enrollment-marketing\/\">Strategic Enrollment and Marketing<\/a> division works to recruit, evaluate, select, enroll and assist a diverse community of undergraduate and graduate students to NAU. The division is responsible for all enrollment functions, research, analytics, and operations.<\/p>\n<p><strong>Support includes:<\/strong><\/p>\n<ul>\n<li>Photography and videography services<\/li>\n<li>Website updates and feedback for nau.edu<\/li>\n<\/ul>\n<p><strong>How to request support:<\/strong><\/p>\n<ul>\n<li>Submit the Photography\/Videography Request Form<\/li>\n<\/ul>\n<ul>\n<li>Submit the <a href=\"https:\/\/airtable.com\/appA4r7Ht5Dgq7emU\/pag5o7pVHa9eWTvjv\/form\">SEM Website Feedback Form<\/a><\/li>\n<\/ul>\n<p><strong>Helpful resources:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/in.nau.edu\/strategic-enrollment-marketing\/blogging-guide\/\">Essential NAU guide to successful blogging<\/a><\/li>\n<li><a href=\"https:\/\/in.nau.edu\/social-media\/\">NAU Social Media website<\/a><\/li>\n<\/ul>\n<h2>Student Affairs Communications and Design<\/h2>\n<p>The Student Affairs Communications and Design team supports Student Affairs departments with student-focused outreach and communications. Whether you need help creating student-facing marketing materials, crafting messaging to program participants, or managing NAU brand guidelines, we are here to help!<em>\u00a0<\/em><\/p>\n<p><strong>Support for the Student Affairs division includes:<\/strong><\/p>\n<ul>\n<li>Student-facing outreach and marketing materials<\/li>\n<li>Program promotion and messaging<\/li>\n<li>Visual design and branding guidance<\/li>\n<li>Inter-divisional collaboration<\/li>\n<\/ul>\n<p><strong>How to request support:<\/strong><\/p>\n<p>Student Affairs units can submit the <a href=\"https:\/\/qualtrics.nau.edu\/jfe\/form\/SV_6m6CyMSIezjYCd8\">Student Affairs Project Request Form<\/a> (CAS login required).<\/p>\n<h2>Usable Materials Center (UMC)<\/h2>\n<p>The <a href=\"https:\/\/in.nau.edu\/disability-resources\/usable-materials-home-page-final\/\">\u200bUsable Materials Center<\/a> is a resource for the campus community, supporting NAU\u2019s vision to elevate excellence by providing accessible higher education for all. The UMC provides services to ensure course content, digital documents, and videos are accessible for all students and staff.<\/p>\n<p><strong>Services include:<\/strong><\/p>\n<ul>\n<li>Video closed captioning<\/li>\n<\/ul>\n<ul>\n<li>Audio transcription<\/li>\n<\/ul>\n<ul>\n<li>Digital document remediation<\/li>\n<\/ul>\n<ul>\n<li>Digital accessibility consulting and training<\/li>\n<\/ul>\n<p><strong>How to request support:<\/strong><\/p>\n<p>Visit the <a href=\"https:\/\/in.nau.edu\/disability-resources\/usable-materials-home-page-final\/\">UMC website<\/a> and select the appropriate request form.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Northern Arizona University, marketing and communications support has evolved to better align enrollment, outreach, retention, and engagement efforts across campus. By adopting a more decentralized approach, the university is strengthening its ability to recruit and yield students, elevate its reputation as the nation\u2019s leading engine of opportunity, and steward resources effectively. Today, multiple divisions [&hellip;]<\/p>\n","protected":false},"author":282,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[4,5,6,8,11],"tags":[],"class_list":["post-425","post","type-post","status-publish","format-standard","hentry","category-brand","category-content","category-resources","category-strategy","category-web"],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/posts\/425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/users\/282"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/comments?post=425"}],"version-history":[{"count":6,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/posts\/425\/revisions"}],"predecessor-version":[{"id":459,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/posts\/425\/revisions\/459"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/media?parent=425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/categories?post=425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/tags?post=425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}